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Roots of wisdom: Dr TK Mopeli’s legacy unites scholarship and community

10 October 2025 | Story Precious Shamase | Photo MAFF (Music Art, Food and Fashion) Photography

History was made at the University of the Free State (UFS) Qwaqwa Campus with the groundbreaking convergence of the Dr TK Mopeli Indigenous Knowledge System (IKS) Memorial Lecture and Symposium. This joint inaugural event, held under the compelling theme, Roots of Wisdom: Integrating Indigenous Knowledge in Science and Education: The Legacy of Dr TK Mopeli, served as a powerful platform to bridge the academic sphere with the lived wisdom of local communities.

Core vision: From commemoration to critical engagement

The planning team’s core vision was clear: to create a unifying platform where the scholarship of IKS could meaningfully intersect with the lived experience. Held on 19 September 2025, the combined memorial lecture and symposium moved beyond a mere commemoration of Dr Mopeli's enduring legacy. It aimed to be a critical engagement that actively pushed the boundaries of contemporary discourse.

The theme itself was a call to action. It sought to highlight the resilience, innovation, and relevance of IKS in solving modern problems, ensuring that indigenous perspectives not only survive but actively shape scientific research, educational curricula, and community development. This focus linked the region’s heritage to future possibilities, echoing Dr Mopeli’s own dedication to education and self-reliance.

Wisdom beyond the lecture hall: Inclusive participation

Recognising that indigenous knowledge is deeply rooted in lived experience – as highlighted by keynote speaker Prof Lerato Seleteng-Kose’s presentation on the role of IKS in scientific innovation in Lesotho – the planning team prioritised authentic and inclusive participation. Their strategy deliberately mixed celebrated academics with vital community voices. This involved engaging traditional leaders, community elders, and local IKS practitioners alongside university faculty.

To bridge the gap between abstract discourse and grassroots practice, the event created a space where storytelling, rituals, and oral traditions were given value equal to formal scholarly papers, including the message from Princess Shoeshoe ‘Tsiame’ Mopeli on cultivating self-reliance. Sessions utilised local languages, most notably Sesotho, to ensure that the knowledge holders felt fully represented and heard.

Dr Elias Nyefolo Malete described Dr Mopeli as a humble leader, passionate about the advancement of his people and the preservation of the Basotho nation. in his address on An Ideational Analysis and Integration of African Folktales in Science, Technology, and Education, he further emphasised the need to treat indigenous narratives not as relics, but as dynamic sources of knowledge for education.

The road ahead: Actionable outcomes

The symposium was not designed to be an echo chamber. The planning team identified several specific, measurable deliverables aimed at tracking the long-term impact of the discussions:

Policy Influence: Generating recommendations to be shared with local and national structures to positively influence cultural heritage and education policies.

Curriculum Development: Actively informing the integration of IKS into university curricula across various disciplines, ensuring that future students engage with both the theoretical and applied dimensions of indigenous knowledge.

Community Initiatives: Establishing partnerships to support grassroots-level, community-led projects in areas vital to Dr Mopeli's vision, such as sustainable agriculture, health practices, and cultural preservation.

To ensure that these discussions translate into tangible action, a monitoring framework is being put in place. This includes creating a public repository of all presentations and community contributions and establishing follow-up meetings between the university and community stakeholders.

One of the members of the planning team, Prof Puseletso Mofokeng, concluded, “The 2025 Symposium was a historic moment, transforming the late Dr TK Mopeli's Memorial Lecture into a living, dynamic platform. It reaffirmed that indigenous knowledge is not merely a preserved artefact of the past, but a vital, evolving resource capable of guiding sustainable development and shaping a self-reliant future for the region. The event laid the groundwork for Dr Mopeli’s dream to continue living, not just in memory, but in action, policy, and education.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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