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06 October 2025 | Story Tshepo Tsotetsi | Photo Stephen Collett
IIA Launch
From left: Prof Mogomme Masoga, Dean of the Faculty of the Humanities; Prof Anthea Rhoda, Deputy Vice-Chancellor: Academic; Prof Hester C. Klopper, Vice-Chancellor and Principal; Prof Millard Arnold, Member of the UFS Council; Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation; and Prof Alexander Johnson, Director of the International Institute of the Arts, at the launch of the International Institute of the Arts held at the Scaena Theatre on the Bloemfontein Campus.

The University of the Free State (UFS) officially launched its International Institute of the Arts (IIA) on 2 October 2025 at the Scaena Theatre on its Bloemfontein Campus, marking a pivotal moment in the institution’s pursuit of academic excellence, creativity, and global collaboration. 

The launch brought together university leadership, academics, artists, and art enthusiasts to celebrate a shared commitment to advancing human knowledge through creative enquiry and artistic innovation.

The launch of the institute, which falls under the portfolio of Deputy Vice-Chancellor for Research and Internationalisation Prof Vasu Reddy, is aimed at positioning the university at the intersection of creativity, scholarship, and societal impact. The IIA will serve as a collaborative space for artists, researchers, and practitioners to explore new ways of thinking, teaching, and creating – bridging the gap between the humanities, science, and technology in an increasingly digital world.

“The arts are not mere embellishments to life; they are, in fact, its very pulse,” Prof Reddy said. “The IIA is a space where the arts and humanities rise, not in defence, but in celebration of their enduring relevance.”

 

A beacon for creativity in a changing world

In her address, UFS Vice-Chancellor and Principal Prof Hester C. Klopper described the IIA as “a lantern illuminating paths towards responsible societal futures shaped by imagination, empathy, and human creativity.” She emphasised that in an era of artificial intelligence and automation, “our challenge as humans lies largely in our ability to dream, imagine, create, empathise, and transform vision into reality through artistic expression.”

The sentiment of creativity as a transformative force was echoed throughout the event. UFS Council member and artist Prof Millard Arnold said “creativity is that intangible force that sparks inspiration, enriches the imagination, and expands our appreciation of who we are and what we can become.” He added that the institute “will be more than just an institution – it will be a vibrant hub where imagination meets opportunity, nurturing creative minds who challenge convention and inspire change.”

Adding to this vision, Prof Mogomme Masoga, Dean of the Faculty of the Humanities, said the IIA represents an initiative that “significantly expands the footprint of the humanities” and aligns with the university’s Vision 130 commitment to “growing and extending its influence and impact”. He described the institute as an opportunity to bring scholars and industry experts closer together, fostering collaboration and dialogue that highlight human creativity while advancing research and teaching excellence.

The programme also celebrated artistic and intellectual excellence through a diverse line-up. Dr Ashraf Jamal, an educator, writer, journalist, and author, delivered a thought-provoking presentation titled ‘The Majesty of the Everyday: The Power of Culture in South Africa Today’, which explored the role of culture in uniting people and redefining contemporary South African identity. This was followed by compelling performances, including So Over the Rainbow, a satirical work by Zabesutu Rondo Mpiti-Spies, and Ditshomo – We Have Been Here Before, a choreopoem by Napo Masheane with Volley Nchabeleng featuring the House of Shakers. Each performance embodied the spirit of creative freedom and collaboration that the institute seeks to nurture.

 

Connecting African heritage with global innovation

Positioned in the heart of South Africa, the IIA draws inspiration from the continent’s cultural richness while engaging with global networks of creative scholarship. Prof Klopper noted that the institute “builds bridges between indigenous wisdom and modern art, between oral traditions and digital storytelling”, reaffirming the university’s commitment to combining local authenticity with global vision.

Prof Reddy emphasised that, “The IIA is not merely an institute; it is a living, breathing space for imagination, innovation, and inquiry. It is a crucible for interdisciplinary exploration – a home for scholars, artists, and visionaries who seek to challenge assumptions and reimagine futures.”

In his message, Prof Alexander Johnson, Director of the IIA, described the institute as “a space where the arts in the Free State can converge, grow, and flourish.” He added that the IIA aims to amplify the university’s global footprint through artist residencies, international partnerships, and interdisciplinary research collaborations.

More than a new academic entity, the International Institute of the Arts stands as a bold declaration of purpose – to champion creativity as both a form of knowledge and a force for human connection. Through its launch, the UFS affirms that, in an age shaped by technology and change, imagination remains our most powerful tool for building a just, innovative, and inspired future.

 

News Archive

NRF researcher addresses racial debates in classrooms
2017-03-24

Description: Dr Marthinus Conradie Tags: Dr Marthinus Conradie

Dr Marthinus Conradie, senior lecturer in the
Department of English, is one of 31 newly-rated National
Research Foundation researchers at the University of
the Free State.
Photo: Rulanzen Martin

Exploring numerous norms and assumptions that impede the investigation of racism and racial inequalities in university classrooms, was central to the scope of the research conducted by Dr Marthinus Conradie, a newly Y-rated National Research Foundation (NRF) researcher.

Support from various colleagues
He is one of 31 newly-rated researchers at the University of the Free State (UFS) and joins the 150 plus researchers at the university who have been rated by the NRF. Dr Conradie specialises in sociolinguistics and cultural studies in the UFS Department of English. “Most of the publications that earned the NRF rating are aimed to contributing a critical race theoretic angle to longstanding debates about how questions surrounding race and racism are raised in classroom contexts,” he said.

Dr Conradie says he is grateful for the support from his colleagues in the Department of English, as well as other members of the Faculty of the Humanities. “Although the NRF rating is assigned to a single person, it is undoubtedly the result of support from a wide range of colleagues, including co-authors Dr Susan Brokensha, Prof Angelique van Niekerk, and Dr Mariza Brooks, as well as our Head of Department, Prof Helene Strauss,” he said.

Should debate be free of emotion?
His ongoing research has not been assigned a title yet, as he and his co-author does not assign titles prior to drafting the final manuscript. “Most, but not all, of the publications included in my application to the NRF draw from discourse analysis of a Foucauldian branch, including discursive psychology,” Dr Conradie says. His research aims to suggest directions and methods for exploring issues about race, racism, and racial equality relating to classroom debates. One thread of this body of work deals with the assumption that classroom debates must exclude emotions. Squandering opportunities to investigate the nature and sources of the emotions provoked by critical literature, might obstruct the discussion of personal histories and experiences of discrimination. “Equally, the demand that educators should control conversations to avoid discomfort might prevent in-depth treatment of broader, structural inequalities that go beyond individual prejudice,” Dr Conradie said. A second stream of research speaks to media representations and cultural capital in advertising discourse. A key example examines the way art from European and American origins are used to imbue commercial brands with connotations of excellence and exclusivity, while references to Africa serve to invoke colonial images of unspoiled landscapes.

A hope to inspire further research
Dr Conradie is hopeful that fellow academics will refine and/or alter the methods he employed, and that they will expand, reinterpret, and challenge his findings with increasing relevance to contemporary concerns, such as the drive towards decolonisation. “When I initially launched the research project (with significant aid from highly accomplished co-authors), the catalogue of existing scholarly works lacked investigations along the particular avenues I aimed to address.”

Dr Conradie said that his future research projects will be shaped by the scholarly and wider social influences he looks to as signposts and from which he hopes to gain guidelines about specific issues in the South African society to which he can make a fruitful contribution.

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