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UFS’s Prof Johan Coetzee honoured with prestigious Fiat Lux Award

20 October 2025 | Story Tshepo Tsotetsi | Photo Supplied

John Bridger Prof Johan Coetzee Roland Rudd Fiat Lux — From left: John Bridger, Old Boys Association Central Committee Board member; Prof Johan Coetzee; and Roland Rudd, Headmaster of Saint Andrews School; at the St Andrews Speech Day awards ceremony on 16 October.

Prof Johan Coetzee, Head of the Department of Economics and Finance at the University of the Free State (UFS), has been named the recipient of the Fiat Lux Award – the highest honour bestowed by St Andrew’s School in Bloemfontein.

The award, presented at the annual St Andrews Speech Day awards ceremony on Thursday 16 October, recognises Old Andreans (alumni of the school) who have made exceptional contributions to society through professional excellence and personal integrity.

A journey of values, excellence, and lifelong connection

Previous recipients of the Fiat Lux Award include notable figures such as former Nedcor CEO Richard Laubscher, palaeoanthropologist, Apartheid activist, and three-time Nobel Prize nominee Prof Phillip Tobias, former President of the American Chamber of Commerce in South Africa Roger Crawford, and Carte Blanche Executive Producer George Mazarakis.

Prof Coetzee, who matriculated from St Andrew’s in 1995, describes the recognition as deeply humbling. “It is difficult to put into words what this means to me. As an Old Boy of St Andrew’s, it puts the seal of approval on the career path I chose – one that started in the corridors of that school 38 years ago,” he says.

He recalls that his school years shaped both his outlook and his work ethic. “The school taught me the importance of teamwork and resilience. It made me realise early on that life is not all rosy, and that one must maintain a balanced perspective – that is what sets St Andrew’s apart.”

For Prof Coetzee, this honour is not only a personal milestone but also a reflection of the close ties between the UFS and local schools of excellence. “It is extremely important for the UFS to maintain strong links with schools like St Andrew’s, which acts as a feeder for future students and athletes. It’s a win-win situation for both institutions,” he says.

He hopes that his recognition will inspire current learners at St Andrew’s to pursue their goals with perseverance. “I hope that this award awakens the drive in the current crop of pupils at Saints to realise that anything is possible – that your background or the setbacks you face do not define you. Also, and perhaps more importantly, that hard work and persistence does pay off.”

Prof Coetzee’s achievement reflects the UFS’ value of Excellence, exemplifying the university’s commitment to nurturing leaders who embody integrity, dedication, and a lifelong pursuit of learning.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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