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UFS’s Prof Johan Coetzee honoured with prestigious Fiat Lux Award

20 October 2025 | Story Tshepo Tsotetsi | Photo Supplied

John Bridger Prof Johan Coetzee Roland Rudd Fiat Lux — From left: John Bridger, Old Boys Association Central Committee Board member; Prof Johan Coetzee; and Roland Rudd, Headmaster of Saint Andrews School; at the St Andrews Speech Day awards ceremony on 16 October.

Prof Johan Coetzee, Head of the Department of Economics and Finance at the University of the Free State (UFS), has been named the recipient of the Fiat Lux Award – the highest honour bestowed by St Andrew’s School in Bloemfontein.

The award, presented at the annual St Andrews Speech Day awards ceremony on Thursday 16 October, recognises Old Andreans (alumni of the school) who have made exceptional contributions to society through professional excellence and personal integrity.

A journey of values, excellence, and lifelong connection

Previous recipients of the Fiat Lux Award include notable figures such as former Nedcor CEO Richard Laubscher, palaeoanthropologist, Apartheid activist, and three-time Nobel Prize nominee Prof Phillip Tobias, former President of the American Chamber of Commerce in South Africa Roger Crawford, and Carte Blanche Executive Producer George Mazarakis.

Prof Coetzee, who matriculated from St Andrew’s in 1995, describes the recognition as deeply humbling. “It is difficult to put into words what this means to me. As an Old Boy of St Andrew’s, it puts the seal of approval on the career path I chose – one that started in the corridors of that school 38 years ago,” he says.

He recalls that his school years shaped both his outlook and his work ethic. “The school taught me the importance of teamwork and resilience. It made me realise early on that life is not all rosy, and that one must maintain a balanced perspective – that is what sets St Andrew’s apart.”

For Prof Coetzee, this honour is not only a personal milestone but also a reflection of the close ties between the UFS and local schools of excellence. “It is extremely important for the UFS to maintain strong links with schools like St Andrew’s, which acts as a feeder for future students and athletes. It’s a win-win situation for both institutions,” he says.

He hopes that his recognition will inspire current learners at St Andrew’s to pursue their goals with perseverance. “I hope that this award awakens the drive in the current crop of pupils at Saints to realise that anything is possible – that your background or the setbacks you face do not define you. Also, and perhaps more importantly, that hard work and persistence does pay off.”

Prof Coetzee’s achievement reflects the UFS’ value of Excellence, exemplifying the university’s commitment to nurturing leaders who embody integrity, dedication, and a lifelong pursuit of learning.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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