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01 September 2025 | Story Tshepo Tsotetsi | Photo Dr Reabetswe Parkies
BAccHons and PGDip graduates
Prof Frans Prinsloo, Head of the UFS School of Accountancy, with some of the proud 2024 BAccHons and PGDip (Chartered Accountancy) graduates who contributed to the School’s outstanding 96% pass rate in the June 2025 Initial Assessment of Competence (IAC).

The University of the Free State (UFS) has once again affirmed its position as one of the country’s leading institutions in accounting education. In the June 2025 Initial Assessment of Competence (IAC) by the South African Institute of Chartered Accountants (SAICA), UFS graduates from the 2024 BAccHons and PGDip (Chartered Accountancy) programmes achieved an exceptional 96% pass rate. This performance stands well above the national throughput of 76% across both the January and June sittings, confirming the university’s reputation for producing work-ready Chartered Accountants (CAs).

This achievement in the IAC – previously known as the Initial Test of Competence (ITC) – not only showcases the quality of teaching and learning at UFS but also echoes the recent SAICA endorsement visit, during which evaluators commended the School of Accountancy for cultivating confident, competent graduates ready to contribute to both the profession and the South African economy.

 

Driving excellence through vision and innovation

Reflecting on the results, Prof Frans Prinsloo, Head of the School of Accountancy, emphasised that this success confirms the School’s long-standing commitment to excellence and innovation. “Exceeding the national average by such a significant margin reinforces that our programmes are developing highly competent and sought-after Chartered Accountants. This achievement places UFS among the leading institutions in South Africa for producing high-quality graduates,” he said.

Prof Prinsloo attributed the outcome to the unwavering dedication of staff who, as highlighted by SAICA’s endorsement team, “go above and beyond” to support student success. He also pointed to a range of initiatives that have created an enabling environment for achievement, from a humanising pedagogy that prioritises student voices and dynamic learning communities, to early intervention strategies and an academic trainee programme that provides peer support through consultations and small-group sessions. “We are not just delivering a curriculum; w are fostering a culture of learning, growth, and achievement,” Prof Prinsloo added.

Prof Phillipe Burger, Dean of the Faculty of Economic and Management Sciences, said the results reflect the faculty’s broader vision of preparing leaders who can excel in both business and society. “We are preparing leaders for tomorrow, and education is the key to that. Corporate leadership requires technical expertise, but also resilience, adaptability, and the ability to work as part of a team. All of this we pack into our CA programme,” he explained.

Prof Burger also highlighted the faculty’s national role in shaping the profession through ongoing collaboration with SAICA and industry, ensuring that graduates remain relevant and highly employable. He noted the remarkable growth in the faculty’s accounting programmes, with the BAcc enrolling four times as many new first-year students this year compared to five years ago, alongside a significant increase in the average Admission Point (AP) scores of incoming students. “This growth, combined with rising admission standards, is testament to the quality of our programmes and the confidence that students and parents have in what we offer,” Prof Burger said.

As UFS celebrates this milestone, both leaders agree that the achievement belongs not only to the graduates but to the entire learning community. The outstanding 96% pass rate signals the university’s continued success in producing Chartered Accountants who are academically excellent, ethically grounded, and ready to make an impact in South Africa and beyond.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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