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UFS launches Greener SA: planting the seeds of a sustainable future

17 September 2025 | Story Martinette Brits | Photo Martinette Brits and Kaleidoscope Studios

The University of the Free State (UFS) launched Greener SA, a five-year initiative to plant 400 000 trees across South Africa, at the Paradys Experimental Farm on Friday 12 September 2025. Backed by the Mastercard Foundation through the TAGDev 2.0 programme and RUFORUM, the project brings together government, industry, students, and academics around a shared commitment to sustainability and food security. The launch was marked by the planting of the first 100 trees, a symbolic act that set the tone for the years ahead.

Prof Jan-Willem Swanepoel, Director of the Centre for Sustainable Agriculture, reminded the audience that the UFS is one of 12 African universities entrusted with a $100 million investment in agricultural transformation. “This project is not a hit-and-run – it’s about sustainability, inclusivity, and building value chains that empower farmers and entrepreneurs,” he said. He ended with a parable of a farmhand who could ‘sleep when the wind blows,’ urging everyone to be proactive in preparing for inevitable challenges.

Responsibility and partnerships

That call for responsibility was echoed by Elzabe Rockman, Free State MEC for Agriculture and Rural Development, who linked Greener SA to the presidential One Million Trees Programme. She cautioned that planting without accountability leads to wasted effort. “If we plant trees, we want to be sure someone takes responsibility for them,” she said, highlighting the need for fire-resistant species, fruit trees in community gardens, and natural borders to replace vulnerable fencing. Looking at the students from Kovsie ACT who joined the launch, she added: “Jobs are not going to fall from the sky. They will come from agriculture and the environment. Harnessing youth energy is the way forward.”

Industry also pledged its support. Representing Empact Group – the sponsor of the trees – Helena Prinsloo described tree planting as an investment in legacy. “At Empact Group, we believe that doing right by our community and our planet is not just a responsibility. It’s a value that defines who we are and how we lead,” she said. Quoting the proverb that societies grow great when people plant trees whose shade they will never sit in, she added: “Today we are sowing seeds of hope, resilience, and opportunities for generations to come.”

Science, vision, and practice

Prof Corli Witthuhn from the Faculty of Natural and Agricultural Sciences placed the launch in a global context, pointing to conflict, inequality, and climate change – and the sobering United Nations report showing that only 20% of the sustainability goals have been achieved. For her, the Greener SA project is a response to urgent global challenges. “We want our students to be globally work-ready,” she said. “That means beyond textbooks, and this farm represents exactly that. We don’t want to produce graduates with degrees, we want to produce graduates who can walk into a lab, into a policy meeting, into a business anywhere in the world and make an impact.”

Her message was supported by expert voices. Guest speaker Prof Ben du Toit from Stellenbosch University explained that agroforestry systems can simultaneously provide timber, food, biodiversity, and resilience. “Agroforestry is not planting trees over here and grazing over there – it’s about integration, so that benefits reinforce each other,” he said.

At the Paradys Experimental Farm, this integration is already underway. Johan Barnard, Farm Manager and Junior Lecturer, described how shaded tree pockets will improve grazing fields and protect water resources, while fruit trees planted in partnership with Kovsie ACT will contribute to student nutrition and new food value chains. “We’re capturing value chains and taking it to the next level so that our students have research opportunities and the farm delivers real outputs,” he explained.

The launch of Greener SA showed that tree planting is about much more than beautification. It is a collective commitment – to resilience in the face of global challenges, to science applied in practice, and to building partnerships that prepare the next generation to make an impact.

News Archive

Outstanding alumni celebrated at the Chancellor’s Distinguished Alumni Awards

2017-08-28

Description: Outstanding alumni celebrated at the Chancellor’s Distinguished Alumni Awards Tags: Outstanding alumni celebrated at the Chancellor’s Distinguished Alumni Awards

From the left: Former Miss World and UFS Medical student, Rolene Strauss; Rector and Vice-Chancellor,
Prof Francis Petersen; The Chancellor’s Distinguished Alumnus of the Year,
Vian Chinner; and Chancellor of the UFS, Dr Khotso Mokhele. Photo: Charl Devenish

Alumni Awards Photo Gallery

Alumni are the heart and soul of a university, a legacy that lives on for generations, bringing pride to the alma mater. Each year, the University of the Free State (UFS) through the Chancellor’s Distinguished Alumni Awards, celebrates its outstanding alumni, who have stood out among their peers, making waves in their careers, at home and abroad. The UFS Chancellor, Dr Khotso Mokhele, said the university plays a pivotal role in ensuring that students enjoy a life-long relationship with their alma mater. He encouraged the UFS management to create opportunities to engage students during their years of study, in order to create this mutually-beneficial relationship into the future.

The Chancellor’s Distinguished Alumnus of the Year Award, the highest honour accorded to an alumnus, recognises the distinguished national or international achievements of its recipient. The award was presented to Vian Chinner, chief executive officer at Xineoh, a performance marketing company he founded in 2014. The company, based in Bloemfontein, with offices in Cape Town, Oregon in the US, and Vancouver in Canada, specialises in applying mathematical modelling and machine learning to optimise conversion in industries including real estate, mortgage banking and e-commerce. It has generated more than $30 million in revenue for its clients.

The Young Alumnus of the Year Award acknowledges the achievements of alumni who graduated within the past decade and was presented to Leah Molatseli, founder and managing director of Lenoma Legal, who graduated with an LLB at UFS in 2010.

The Cum Laude Award is bestowed upon an alumnus in recognition of excellence in any field, whether vocational or voluntary. The awards in this category were presented to three alumni:

David Abbey, Acquisition and Leveraged Finance Deal Maker at Rand Merchant Bank. David graduated with a BCom Accounting (RU) 2007 and a BCom Hons Accounting (UFS) in 2008.

Johan Eksteen, Agricon Pelleting, graduated with an MSc in Sustainable Agriculture in 1998, and received an MBA in 2005, both at the UFS.

Zola Valashiya, Co-founder and director: Debate Afrika and Schools Projects and Campaigns Manager at Corruption Watch. He graduated with an LLB (UFS) in 2014, and Masters of Public Administration (Central European University, Hungary) in 2016. He is a Mandela Rhodes Scholar (2015) and a Young African Leadership Initiative Mandela Washington Fellow (2017) and is presently featured on the Mail & Guardian list of top 200 young South Africans.

The Executive Management Award: this service award is presented to an individual who has delivered exceptional service to the UFS and is not limited to alumni of the institution, current students and the community at large. The award was presented to Sarina Cronje, Head of Athletics at KovsieSport.

She graduated with a Bachelor of Science (UFS) in 1977 and a Postgraduate Diploma in Higher Education (UFS) in 1983. She is a mother and career woman, whose family carries the same passion and drive for sports that champions are made of.

The Kovsie Ambassador Award is bestowed upon a current student whose achievements have brought him/her distinction, benefited his/her community, and brought credit to the UFS.

Crystal-Donna Roberts graduated with a BA Drama and Theatre Arts (UFS) in 2005. She is an active television, theatre and film actress who has appeared in a multitude of theatre productions in addition to starring in Afrikaans soap opera “7de Laan, Getroud Met Rugby, Montana” and “Vallei van Sluiers” in which she won public favour. She is currently playing the lead role in the internationally acclaimed film, “Krotoa” which has won numerous awards including Best Film at the Harlem International Film Festival in New York. It also won the Award of Excellence at the International Film Festival for Women: Social Issues and Zero Discrimination, and many more.

Franco Smith, Director: Free State Rugby and Assistant Coach: Springboks. He graduated with a BA Human Movement Sciences (UFS) in 1996 and began his career in rugby in 1999 when he was selected for the Free State Under-18 Craven Week team. He became a regular on the Free State Under-20 and the UFS Shimlas teams prior to his Free State Cheetahs debut in 1992. Franco was reappointed backline coach of the Cheetahs and head coach of the Shimlas in 2015. With many accolades to his name an illustrious career in coaching and management over the years, the name Franco Smith should not be foreign to true rugby connoisseurs.

The Rector and Vice-Chancellor, Prof Francis Petersen, congratulated all the award recipients: “I applaud all alumni; you have made the city of Bloemfontein and the whole province proud.” The National Executive Alumni Chairperson, Dr Pieter du Toit, congratulated the award recipients and thanked the leadership of the university as well as the event organisers.

The awards signify the great esteem with which the UFS holds its alumni and the community that helps to drive its vision, cherish its history and pave the way for more outstanding Kovsies of the future.

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