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UFS launches Greener SA: planting the seeds of a sustainable future

17 September 2025 | Story Martinette Brits | Photo Martinette Brits and Kaleidoscope Studios

The University of the Free State (UFS) launched Greener SA, a five-year initiative to plant 400 000 trees across South Africa, at the Paradys Experimental Farm on Friday 12 September 2025. Backed by the Mastercard Foundation through the TAGDev 2.0 programme and RUFORUM, the project brings together government, industry, students, and academics around a shared commitment to sustainability and food security. The launch was marked by the planting of the first 100 trees, a symbolic act that set the tone for the years ahead.

Prof Jan-Willem Swanepoel, Director of the Centre for Sustainable Agriculture, reminded the audience that the UFS is one of 12 African universities entrusted with a $100 million investment in agricultural transformation. “This project is not a hit-and-run – it’s about sustainability, inclusivity, and building value chains that empower farmers and entrepreneurs,” he said. He ended with a parable of a farmhand who could ‘sleep when the wind blows,’ urging everyone to be proactive in preparing for inevitable challenges.

Responsibility and partnerships

That call for responsibility was echoed by Elzabe Rockman, Free State MEC for Agriculture and Rural Development, who linked Greener SA to the presidential One Million Trees Programme. She cautioned that planting without accountability leads to wasted effort. “If we plant trees, we want to be sure someone takes responsibility for them,” she said, highlighting the need for fire-resistant species, fruit trees in community gardens, and natural borders to replace vulnerable fencing. Looking at the students from Kovsie ACT who joined the launch, she added: “Jobs are not going to fall from the sky. They will come from agriculture and the environment. Harnessing youth energy is the way forward.”

Industry also pledged its support. Representing Empact Group – the sponsor of the trees – Helena Prinsloo described tree planting as an investment in legacy. “At Empact Group, we believe that doing right by our community and our planet is not just a responsibility. It’s a value that defines who we are and how we lead,” she said. Quoting the proverb that societies grow great when people plant trees whose shade they will never sit in, she added: “Today we are sowing seeds of hope, resilience, and opportunities for generations to come.”

Science, vision, and practice

Prof Corli Witthuhn from the Faculty of Natural and Agricultural Sciences placed the launch in a global context, pointing to conflict, inequality, and climate change – and the sobering United Nations report showing that only 20% of the sustainability goals have been achieved. For her, the Greener SA project is a response to urgent global challenges. “We want our students to be globally work-ready,” she said. “That means beyond textbooks, and this farm represents exactly that. We don’t want to produce graduates with degrees, we want to produce graduates who can walk into a lab, into a policy meeting, into a business anywhere in the world and make an impact.”

Her message was supported by expert voices. Guest speaker Prof Ben du Toit from Stellenbosch University explained that agroforestry systems can simultaneously provide timber, food, biodiversity, and resilience. “Agroforestry is not planting trees over here and grazing over there – it’s about integration, so that benefits reinforce each other,” he said.

At the Paradys Experimental Farm, this integration is already underway. Johan Barnard, Farm Manager and Junior Lecturer, described how shaded tree pockets will improve grazing fields and protect water resources, while fruit trees planted in partnership with Kovsie ACT will contribute to student nutrition and new food value chains. “We’re capturing value chains and taking it to the next level so that our students have research opportunities and the farm delivers real outputs,” he explained.

The launch of Greener SA showed that tree planting is about much more than beautification. It is a collective commitment – to resilience in the face of global challenges, to science applied in practice, and to building partnerships that prepare the next generation to make an impact.

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited

2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

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