Entrepreneurship learning in higher education that impacts and transforms Lives
The University of the Free State Business Incubator once again demonstrated its commitment to nurturing future-ready entrepreneurs by hosting the EDHE Absa Entrepreneurship InnoVarsity internal pitching rounds recently. The event brought together a select group of student innovators, each eager to transform bold ideas into impactful solutions.
The University of the Free State received more than 100 entries for the EDHE Absa Entrepreneurship InnoVarsity 2026. Of these, 42 student businesses were selected to pitch internally for the opportunity to represent the university at the upcoming regional rounds at Sol Plaatje University from 27 to 28 August 2026. This strong participation reflects a growing culture of entrepreneurship and innovation within the institution.
In true UFS spirit, the platform was more than just a competition; it was an invitation to learn from the judges' feedback. Students presented well-researched business solutions to problems in our communities, showcasing not only their creativity but also the rigour and depth that underpin academic and entrepreneurial pursuits at the university. Each pitch embodied a standard that went beyond meeting expectations, reinforcing entrepreneurship education as a means to young people’s economic participation and financial inclusion in our country.
Innovation that drives impact
The pitching rounds highlighted the university’s commitment to impact and innovation. The ideas presented were grounded in real societal needs, challenging the status quo and offering fresh, relevant solutions. Notably, the majority of the business ideas have already moved beyond the conceptual stage and are functioning enterprises, demonstrating the practical application of student innovation and its potential to create real economic and social impact. From technology-driven concepts to community-focused enterprises, students demonstrated how innovation at the UFS is both purposeful and transformative, contributing meaningfully to society.
Entrepreneurship expertise at the forefront of judging
Adding depth and credibility to the competition was a distinguished panel of judges with extensive knowledge and experience in entrepreneurship. Their insights, critical feedback, and professional perspectives not only strengthened the evaluation process but also provided participants with an invaluable learning opportunity to refine their business models, enhance their value propositions, and better prepare for the next opportunity. Pitching competitions and judges’ feedback ensured that students keep learning and improving their business value offering.
The panel included Prof Brownhilder Neneh, Dr Ekaete Benedict, Dr Crespen Ndlovu, and Yolisa Xatasi as judges, with Bhekumusa Zikhali serving as auditor to ensure fairness, transparency, and credibility of the judging process. Also in attendance were Prof MacDonald Kanyangale and Dr Noor Zakhura as observers.
Student voice
Speaking on his experience, Letlotlo Salome shared that while he felt nervous, he was ready to take on the challenge. He noted that he had prepared intensely for the competition and expressed sincere gratitude to the Business Incubator for its continuous support and guidance throughout their journey.
Students elected for regional rounds
After a full day of pitching, the following student businesses were selected to represent the institution at the regional rounds:
Category 1: Existing Business – Tech
- Matsimela Makwale – Varsity Stay
- Richard Molefe – Cartza
Category 2: Existing Business – Social Impact
- Amkele Diko – Greencycle Feeds
- Letlotlo Salome – Art of Speech
Category 3: Existing Business – General
- Mbalenhle Hadebe – Nkanyezi Botanics
- Wendall Casey Davids – The Suit Emporium
Category 5: Innovative Industries
- Relebohile Pule – AgriRobotics and Innovation Technology
- Mmakgotso Ngwenya – Sizani Tech
Recognising participation and effort
The Business Incubator extends its congratulations to every student who participated. Whether selected to progress to the regional rounds or not, each participant took a courageous step, pitching their business or idea to expert judges and receiving valuable feedback to strengthen their unique value propositions and further develop their ventures.
Acknowledging judges and partners
We extend our sincere appreciation to our entrepreneurship expert judges and auditor for dedicating their time and expertise. Their commitment to listening to each presentation, providing constructive feedback, and ensuring a fair and equitable judging process was instrumental to the success of the event.
Looking ahead to regional rounds
The Business Incubator extends its gratitude to all students for their courage in showing up and pitching their businesses, believing in their ideas, and investing valuable time in developing them into what was showcased during the EDHE internal rounds. We wish the regional finalists all the best as they prepare to represent the University of the Free State at the regional rounds next month. To the rest of the students – keep building, refining, and growing your businesses.