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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

Armentum and Emily take honours in first combined SingOff attempt
2017-08-24

Description: SingOff Tags: McDonald's SingOff, Emily Hobhouse, Armentum, Villa Bravado, Harmony, Soetdoring, Vishuis 

Emily and Armentum were crowned as best combined group,
and were also the overall winners of the 2017 McDonald's
SingOff finals.  Photo: Johan Roux


A few months before the McDonald's SingOff finals, they almost didn’t have a group. But on 19 August 2017, Emily Hobhouse and Armentum were the big winners in the Kovsie Church.
In the second annual SingOff – with many new additions – combined serenade groups could take part for the first time. Emily and Armentum were crowned best combined group, and were the overall winners. Armentum followed up their 2016 performance when they won their first ever serenade competition as best male residence.
According to Tato Mpeteng, RC Arts and Culture of Armentum, the praise must go to Zoë Adonis. “She is a Music student and the RC Arts and Culture of Emily. She was our coach. She didn’t ask for any fee, and we put her under a lot of stress. She sacrificed a lot,” he says.

“We almost didn’t have a SingOff group two months ago, because we didn’t have participants.”
Villa Bravado was the best male residence and finished second overall, while Kagiso was second in the combined group category. Harmony took the honours as best female group, with Soetdoring the runners-up. Vishuis was the second-best male residence. 

Click here for a highlights video of the 2017 McDonald’s Bloemfontein SingOff Competition.
Click here to watch all the performances from this year’s SingOff Competition finals. 

SingOff 2017 results: 

Best social media campaign: Arista and Khayalami 
Best McDonald’s promo: Kagiso 
Best costume design: Harmony 
Best male soloist: Katlego (Villa Bravado) 
Best female soloist: Luthando (Emily Hobhouse) 
Most entertaining show: Villa Bravado 

Male 
Best prescribed song: Villa Bravado 
Best own composition: Vishuis 
Second place: Vishuis 
First place: Villa Bravado 

Female
Best prescribed song: Harmony 
Best own composition: Harmony 
Second place: Soetdoring 
First place: Harmony 

Combined groups
Best prescribed song: Emily and Armentum 
Best own composition: Emily and Armentum 
Second place: Kagiso 
First place: Emily and Armentum 

Overall 
Second place: Villa Bravado 
First place: Emily and Armentum

 

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