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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

#Women'sMonth: Kovsie entrepreneur making waves in business world
2017-08-25

  Description: Akhona new Tags: entrepreneurship, business, accounting, awards, academy, women

Akhona Monakalali to take on the business world.
Photo: Rulanzen Martin

Whoever came up with the idea that ‘a woman’s place is in the kitchen’, has definitely not met Akhona Monakalali. Monakalali, a postgraduate student busy with an Accounting diploma on the Bloemfontein Campus of the University of the Free State (UFS), is a force to be reckoned with. She was born in Katlehong Township in Gauteng, and moved to Aliwal North in the Eastern Cape a few years later. 


Making international waves in business

Monakalali is a Professional Accountant and an entrepreneur who continues to make her mark in the entrepreneurial world. She just recently participated in the Progressive African Network’s (PAN) Annual African Entrepreneurship Expo in Boston, USA, which was hosted by PAN and the Hult Women in Business Club. She was invited to the expo to share her insights on entrepreneurship in South Africa. “I and four other Africans participated in the expo via Skype. It was a very successful event and very insightful,” she says.

Awarded for positive contribution in communities
While she was doing her undergraduate degree, she was elected as the President/CEO of the Golden Key UFS Chapter in 2007. After competing with other universities in the national championships, they won and qualified for the Students in Free Enterprise (SIFE) World Cup in New York City. SIFE is an international non-profit organisation working with university students who want to change their communities positively, and gain practical knowledge to become socially responsible business leaders. 

This international acknowledgement influenced her peers – among millions of other South African teens – to vote for her in the Seventeen Magazine’s Top Teen Achiever Award for her community contribution. Later in that same year, she received a special Service Leadership Award from the Dean of her faculty for her contribution towards creating a better world through business.
She has since established an in-home tutoring foundation called Monakali Academy, which offers parents and struggling students affordable, one-on-one tutoring in the comfort of their homes.
“Tutoring is performed in the student’s home in order to provide a comfortable and non-competitive environment for learning,” says Monakalali.
She will also be involved with various entrepreneurs throughout Africa, working on ways to improve youth entrepreneurship on the African continent.

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