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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

UFS's international advisory board holds first meeting
2009-11-28

Members of the International Advisory Board of the UFS in discussion with Prof. Dennis Francis (right), who is appointed as Dean of the Faculty of Education from the beginning of 2010. With him are Prof. Alice Pell from Cornell University in the USA and Dr Uri Ofir from Evalnet in Switzerland.
Photo:  Leatitia Pienaar


The International Advisory Board of the University of the Free State (UFS) had its first meeting on the Main Campus in Bloemfontein this week. It coincided with the launch of the six research clusters of the UFS.

Prof. Aldo Stroebel, Director: Internationalisation at the UFS, says internationalisation is a strategic priority to reach the University’s strategic goals. Internationalisation will bring a global awareness at all levels and will serve as a co-shaping factor and an instrument to produce well-rounded, internationally competent staff and students. It will also be an instrument to promote diversity, advance the UFS’s international standing and initiate and promote international collaborative research.

The advisory board will advise and guide the UFS leadership in the internationalisation process. He said the board would provide strategic guidance to the internationalisation efforts of the UFS and bring cutting-edge expertise to bear on the internationalisation policies, strategies and action plans of the institution.

Its members will help ensure that the University leadership is aware of relevant international trends and opportunities, and the board will use their experience to advise on appropriate actions. They will also act as advocates for the University in their own spheres of influence.

The board consists of Dr Jane Knight of the Ontario Institute for Studies in Education, University of Toronto, Canada; Prof. Alice Pell of the Cornell University, USA; Prof. Masafumi Nagao of the International Christian University, Japan; Dr Khotso Mokhele of Impala Platinum Holdings, South Africa; Prof. Joseph Stetar of the Seton Hall University, USA; and Dr Uri Ofir of Evalnet, Switzerland. Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, is the Chairperson of the board.

Prof. Stroebel says the UFS is honoured to have people of international standing and who are highly regarded in various fields on the board to guide the institution in its internationalisation endeavours.

Media release
Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
27 November 2009
 

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