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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

UFS welcomes the class of 2010
2010-01-13

Pictured with Prof Jansen are, from the left: Christo Smal (B.Sc. Quantity Surveying student from Bloemfontein), Nicole Tarentaal (LL.B. student from Bloemfontein), Charmoné Swartz (LL.B. student from Kimberley) and Lizé de Witt (B.Sc. Quantity Surveying student from Bloemfontein).
Photo: Stephen Collett


The University of the Free State (UFS) welcomed its first-time entering first-year students on the Main Campus in Bloemfontein this past weekend.

Addressing the new students and their parents at the ceremony, the Rector and Vice-Chancellor Prof. Jonathan Jansen assured the new students and their parents that “they are at the right place”.

“We will not cut corners with your child’s education as we are serious about the quality of the education we provide,” he said to the parents. “We shall make sure that our students are distinguished among graduates from other universities – that they are leaders. Quality is not negotiable.”

Prof. Jansen also said the standards of admission at the UFS would be raised. “We need students of a higher academic standard,” he said.

“Our students will obtain a degree they will be proud of. We are going to put everything into their education and experience here at the UFS so that they can be the best in their field of study.”

He told the new students and their parents that they were safe at the UFS as no first-year student would be initiated anymore. He said that there were other ways to create self-respect and confidence in a young person without having to use initiation.

“It is not enough to have a degree,” he said. “We want to link your degree to thorough preparation for the workplace. Your degree must be accepted globally.”

Prof. Jansen further emphasised the importance of students to understand one another and to get along with one another – especially with those who speak a language different from their own and with a different skin colour than theirs.

“Our students must have respect for one another. This is a value that should be added to your qualification in order for you to be relevant in the workplace anywhere in the world.”

He said the university was busy with a programme to install computer points in all the residences. He also extolled the virtues of the UFS, citing excellence in sport, music, debating and other activities.

Prof. Jansen also reiterated the fact that the first group of 100 first-year students who would be sent overseas to study during the second semester would come from this class of 2010.

“The class of 2010 will change Kovsies. They will be the best students that have ever graduated,” he said.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
12 January 2010
 

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