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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

2010 World Cup: An opportunity for nation-building
2010-05-11

Pictured from the left, front are: Prof. Labuschagne and Prof. Cornelissen. Back: Prof. Kersting, Prof. Teuns Verschoor (Acting Senior Vice-Rector: UFS) and Dr Ralf Hermann (DAAD).
Photo: Mangaliso Radebe

“The 2010 FIFA World Cup creates a window of opportunity for nation-building in South Africa that could even surpass the opportunity created by the 1995 Rugby World Cup.”

This was according to Prof. Pieter Labuschagne from the University of South Africa, who was one of the three speakers during the lecture series on soccer that were recently presented by the Faculty of the Humanities at the University of the Free State (UFS), in conjunction with the German Academic Exchange Service (DAAD), under the theme: Soccer and Nation Building.

Prof. Labuschagne delivered a paper on the topic, The 2010 Soccer World Cup in South Africa: Nation Building or White Apathy?, highlighting the critical issue of how sport in South Africa was still largely supported along racial lines.

“We are still enforcing the separateness of rugby as a sport for whites and soccer as a sport for blacks,” he said.

He said a high degree of animosity against soccer existed among whites because they felt rugby and cricket were being singled out by parliament as far as transformation was concerned. He said that could be the reason why a large number of South African whites still supported soccer teams from foreign countries instead of local Premier Soccer League teams.

“Bridging social context between different racial groups is still a major problem, even though patriotism is comparatively high in South Africa,” added Prof. Norbert Kersting from the University of Stellenbosch, who also presented a paper on World Cup 2010 and nation building from Germany to South Africa, drawing critical comparisons on issues of national pride and identity between the 2006 World Cup in Germany and the 2010 World Cup.

“Strong leadership is needed to utilize the opportunity provided by the 2010 World Cup to build national unity as former President Nelson Mandela did with the Rugby World Cup in 1995,” said Prof. Labuschagne.

Although acknowledging the power of sport as a unifying force, Prof. Scarlett Cornelissen, also from the University of Stellenbosch, said that, since 1995, the captivating power of sport had been used to achieve political aims and that the 2010 World Cup was no different.

Amongst the reasons she advanced for her argument were that the 2010 World Cup was meant to show the world that South Africa was a capable country; that the World Cup was meant to solidify South Africa’s “African Agenda” – the African Renaissance - and also to extend the idea of the Rainbow Nation; consolidate democracy; contribute to socio-economic development and legitimize the state.

“We should not place too much emphasis on the 2010 World Cup as a nation-building instrument,” she concluded.

She presented a paper on the topic Transforming the Nation? The political legacies of the 2010 FIFA World Cup.

The aim of the lecture series was to inspire public debate on the social and cultural dimensions of soccer.

DAAD (Deutscher Akademischer Austausch Dienst) is one of the world’s largest and most respected intermediary organisations in the field of international academic cooperation.
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
11 May 2010
 

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