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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

New violinist for Odeion String Quartet
2013-02-06

Samson Diamond
06 February 2013



The Odeion String Quartet has a new member, a young accomplished violinist with a string of awards to his name. Samson Diamond, who won the Standard Bank Young Artist Award for Music in 2010, has joined the quartet. He is the first male member the quartet has had for about five years. The Soweto-born violinist replaced Denise Sutton, former leader and first violinist. He will lead the quartet, a flagship of the university and the only resident string quartet at a South African university. The other three members are Sharon de Kock (violin), Jeanne-Louise Moolman (viola) and Anmari van der Westhuizen (cello).

Twenty-eight year old Diamond, a graduate of the Royal Northern College of Music in Manchester, UK, says he is looking forward to working with students from the Odeion School of Music. “I am sure there are many talented students here.”

The musician, who obtained both his Bachelor of Music Honours degree and his Masters of Music Performance degree with distinction, will be based in Bloemfontein on a full time basis. As a member of the quartet, he will be giving concerts, coaching chamber music for the various chamber ensembles and will also give individual lessons to some of the violin students at the School.

Diamond, who started playing the violin at age ten, boast a long list of achievements. At age 12, he was leader of the Buskaid Soweto String Ensemble, one of the country's prominent youth projects. He was a founding member of the jazz classical band Quattro Fusion and former leader of the Diamond quartet. He has performed before many distinguished guests, including Queen Elizabeth II, the Duke of Edinburgh and former presidents Nelson Mandela and Thabo Mbeki.

Diamond says being the first male member in years will not bring about a change in the quartet He says it is about the standard of playing and the calibre of music.

“Music is music whether you work with men or women.”

Diamond’s first performance as member of the quartet will be on 21 February 2013. Details about the performance will be communicated later.

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