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08 August 2019 | Story Leonie Bolleurs
Zama Zama
Michelle Goliath played a major role in establishing the first ethically sourced, fair, women-owned, artisanal diamond process.

Michelle Goliath, a PhD student in the Department of Urban and Regional Planning at the UFS, has a passion for helping the most vulnerable people in society who have run out of conventional employment options. 

“My research includes ‘Zamaism’ psychology, a philosophy which looks at the contestation of space and rules, how people navigate the illegal when they are faced with desperate choices,” she explains.  

Michelle has been working with approximately 3 000 diamond mining ‘Zama Zamas’ (criminal miners) over the past three years. Together, they negotiated an agreement with private sector mining and public sector stakeholders to include the Zama Zamas as legal artisan miners in the formal mining economy.

One of the highlights of her career so far was being part of a big first: the complete, ethically sourced, fair, women-owned, artisanal diamond process.

Michelle explains: “A rough stone includes the story of the women who dig it from the earth, legally (under permit), ethically sourced. Instead of being exploited, the same women now sell their diamonds for full value to a legal tender house through a legal buyer or directly to the cutter and polisher. The cutter and polisher also train the women to cut and polish the stones themselves. The women then sell the stones to jewellery gold- and silver-‘smiths’ who artisanally craft this into an engagement ring or ‘Wakanda gem spear’, to be sold in the open market locally and internationally.”

She believes these products will become priceless works of art. “Like Picasso paintings, they are each uniquely produced by hand with a story and Kimberley process certificates,” she adds.

The story of the women

This project had a big impact on Elisa Louw, a former street seller and domestic worker. She tells her story: “I was tired of domestic work and decided to work at the mines as a Zama Zama. I began with nothing and had to borrow tools and learn from others.”

Elisa started working in the mines in 2013; in 2014, she found her first 75-pointer diamond which she sold for R1 500 on the black market. “The black market was good then,” she said.

She later recruited other Zama Zamas to register and obtain legal permits for mining. Elisa mined from 08:00 to 12:00 and from 13:00 to 16:00 she recruited people to start a legal mining co-op. “It was difficult then. People did not understand what it meant to be legalised,” Elisa explains.

But she worked hard and at the end of 2016, the Batho Pele Primary Mining Cooperative was established.

However, it was a hard and difficult journey before they were given their permits early in 2017. The mines took their IDs and issued them with eviction letters. “They called us names – terrorists, robbers, rapists, etc. But in a meeting with the South African Police Service, the Department of Mineral Resources, the Sol Plaatje Municipality, and the international Swedish Housing Company, Michelle spoke for us.”

“She represented the Swedish Housing Company and we thank the Lord for sending her to us. She informed all parties that we did not want to fight, but that we were looking for a licence to work. She helped us to obtain our legal permit to mine.”

“It was such a relief when we received the permit. I could go home and sleep without worrying about the safety of the old people and children who are mining.

“The permit changed my life as a woman. My voice is heard; my words count. I am proud of myself,” says Elisa. 

The two cooperatives they created, Batho Pele Primary Mining Cooperative and the Women in Artisanal Scale Mining, have already signed agreements with Canada and the USA for the export of fair-trade-certified gem products.

Blood, sweat and tears

The journey towards this big achievement took two years of literally blood, sweat, and tears. “Society labels Zama Zamas negatively as terrorists. In a way, you become a Zama at heart once you live with people every day who are fighting for economic inclusion. You fight the illegal diamond trade that exploited people as digging slaves. You fight formal mining, which is a difficult sector to enter as a woman. You literally fight others with stones for territory. You fight political fights, land fights, the system at every level, to seek an existence,” Michelle explains.

She believes the mining industry can be a tough environment. “It is exploitative at many levels. It showcases rare talent, but under duress. At artisanal scale it is even worse. The only future women have, is to lead themselves, to create their own fairer system, to redesign a full value chain that allows broader participation,” states Michelle.

News Archive

UFS Alumni honours four
2007-02-19

 Mr Corrie van Zyl, former South African fast bowler and assistant coach of the national cricket squad, will be honoured by the Alumni of the University of the Free State (UFS) as Kovsie Alumnus of the Year 2006.
 
The award is made to Mr Van Zyl for his outstanding contribution to cricket. Under his guidance the Gestetner Diamond Eagles performed excellently and won five out of the six national one-day cricket tournaments they took part in.
 
The Cum Laude Award, awarded from time to time to any alumnus for outstanding service or achievement at local, national or international level in his/her specific career domain, will be awarded to Messrs Zingile Dingani and  Deon Meyer.
 
Mr Dingani will receive the Kovsie Alumni Cum Laude Award for his influential position in the government of South Africa as secretary of Parliament.  As former MEC for Finance in the Free State, he performed significant leadership roles in transforming the Free State economy. The Mail and Guardian described him “as a high performer who is likely to become the next Provincial Premier”.
 
Mr Deon Meyer, acclaimed South African suspense novel writer, will also receive a Kovsie Alumni Cum Laude Award for 2006.  Mr Meyer received numerous acknowledgements and awards for his contribution to literature on both national and international level.
 
Prof Helena Van Zyl, Director of the School of Management at the UFS, receives the Kovsie Alumni National Management Award for exceptional service during 2006.  Through her extraordinary abilities and leadership skills, Prof Van Zyl has managed to build the School of Management at the UFS to one of the most reckoned management schools countrywide.
 
The award ceremony will take place on Friday 9 March 2007 during a gala award banquet in the Reitz Hall of the UFS Centenary Complex on the Main Campus in Bloemfontein.  
 
All alumni of the UFS are welcome to attend the function. The guest artists will be various talented Kovsies and the entrance fee of R100 per person includes a three course meal.  
 
Those who are interested can contact Ms Annanda Calitz at 051 401 3382 or alumni@ufs.ac.za.
 
Media release
Issued by: Lacea Loader
Media Representative
Tel:   051 401 2584
Cell: 083 645 2454
16 February 2007
 

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