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29 July 2019 | Story Leonie Bolleurs
Dr Martin Clark
Dr Martin Clark, the founder of the MAGIC (Multi-purpose Aerial Geological Image Classification) initiative. MAGIC can obtain geological and structural information that is critical for making informed decisions in exploration and mineral extraction processes.

Mining has historically been described as a boom-and-bust industry, where fluctuations in mineral prices could result in extreme success or bankruptcy. Successful mining companies closely monitor assets/expenditures, risks, and other parameters associated with their business to best ensure their longevity. In most mineral industries, there are a few competitors that dominate the delivery of a mineral resource. As a result, technological development, along with other factors, are critical to ensure that these companies’ business remains viable and protected.

This is according to post-doctoral fellow in the Department of Geology, Dr Martin Clark.

Drone technology: better, faster, safer

He says technological development in mining generally translates to how a company can extract a resource from the ground better, faster, and safer. 

Dr Clark believes the rapid development of drone technology represents a shift in the toolbox that mining companies can employ.

“Drones can collect a great deal of data randomly over vast or small areas within hours, historically accomplished by mapping campaigns which can last months to years. Drones can also collect data in areas which are difficult and dangerous for humans to get to. These include cliff faces or rock walls that are difficult and dangerous to get close to, as well as stretches of land where dense vegetation, inaccessible terrain, and even atmospheric dangers become factors which reduce or modify the scope of exploration work,” he said. 

Expanding application of drones

Dr Clark’s work specifically focuses on expanding the applications for which drones are used. “I assess what and how good the imaging capabilities of drones are, use the imagery to generate 3-D models to drive scientific observation, and yield results which can help companies to extract resources. This initiative is called MAGIC (Multi-purpose Aerial Geological Image Classification),” he said. 



“MAGIC aims to collect geological and structural information that is critical for making informed decisions in exploration and mineral extraction processes,” he added.

Dr Clark is not only the founder of MAGIC; he also drives multiple aspects of the initiative including education, research, and business development. 

In 2013, when he was busy with his doctorate, there was already a spark of interest in using drones to address geological questions. At that time, Dr Clark was working with remotely sensed high-resolution LiDAR imagery to better understand geological structures at the Sudbury Mining Camp in Canada. The interest became a reality in 2018, when he applied this initiative during his post-doctoral fellowship at the UFS.

Now and the future

“At present, there are no direct mining projects underway, but projects are expected to begin in 2020. Drone operation and image-analysis techniques are currently being refined for industry,” he said. 

Besides his work with drones, Dr Clark also work in the fields of structural geology, remote sensing, and geospatial data analysis.  

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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