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19 March 2019 | Story Dr Cinde Greyling
Dr Mutana and Prof Mukwada
Many people enjoy spending time in the mountainous Drakensberg region. Prof Geofrey Mukwada’s involvement with the UFS Afromontane Research Unit (ARU) sparked an interest in sustainable tourism in the area. Pictured here are Dr Sarudzai Mutana with Prof Mukwada.

Not only is the Qwaqwa Campus situated in a beautiful region – its researchers also contribute to keeping the area pristine. Recent research by Prof Geofrey Mukwada and his PhD student, Dr Sarudzai Mutana, focused on indicators monitoring sustainable tourism development in the Drakensberg region.

Dr Mukwada is an Associate Professor in the Department of Geography on the University of the Free State (UFS) Qwaqwa Campus. 

Our majestic mountains are fragile

Many people enjoy spending time in the mountainous Drakensberg region – either as adventure seekers exploring the many trails, or just relaxing and reconnecting with nature. Prof Mukwada’s involvement with the UFS Afromontane Research Unit (ARU) sparked an interest in sustainable tourism in the area. “Mountains are fragile but attractive environments which continue to attract tourists,” he said. “Tourism is one of the major business sectors in the Drakensberg region, with promising growth opportunities and proving to be an anchor of green economy in the future – if practiced correctly.” Unfortunately, the issue of monitoring sustainable tourism has not been widely researched in African mountains. 

According to international standards

“We specifically looked at the Global Sustainable Tourism Criteria (GSTC), which is an international best-practice framework to help destinations monitor and ensure that tourism is developed in a responsible manner,” Prof Mukwada explained. “South Africa’s Manual for Responsible Tourism was designed according to some of the recommendations of the GSTC. But we found that, while the tourism and hospitality operators in the Drakensberg region appreciates the need to monitor and ensure sustainable tourism in the area, there is limited use of indicators as a tool for monitoring.” 

Forward together

There are competing demands between land-use and development practices and alternatives in the region – unless the focus shifts to sustainable practices, the short-term gains could be followed by dire consequences. “We suggest an integrated monitoring of tourism development, with a pro-poor focus that involves more local community leaders. Going forward, we would like to see the industry adopt the indicators proposed in our study.”

News Archive

New Visitors Centre opened
2015-01-05

From the left: Mamosa Makaya, Deputy Director: Integrated Communication; Prof Corli Witthuhn, Vice-Rector: Research; and Lacea Loader, Director: Communication and Brand Management at the opening of the Visitors Centre.

Welcoming point to the Bloemfontein Campus for national and international visitors

Each year our university welcomes numerous visitors onto the Bloemfontein Campus – be they conference delegates, prospective students, parents or service providers. As part of the university’s greater plan of access control and securing the campus for its staff, students and visitors, a Visitors Centre was built at the DF Malherbe gate. The Department of Communication and Brand Management officially opened the new Visitors Centre on 27 November 2014.

In partnership with Protection Services, visitors are now registered and issued with temporary cards to gain access to various parts of the campus. Visitors will also be able to obtain directions and a copy of the campus map at the centre.

The design of the building not only lends a modern, spacious feeling to the centre, but supports green energy as well. Also located at the Visitors Centre is the university switchboard which is the first point of contact for enquiries.

The centre will in future be the welcoming point for larger delegations and visiting groups, nationally and internationally.

For enquiries about the Visitors Centre contact: Mamosa Makaya, Deputy Director: Integrated Communication, at +27(0)51 401 9188 or email makayam@ufs.ac.za.

Visitors Centre front desk: +27(0)51 401 7766.

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