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11 October 2019 | Story Leonie Bolleurs | Photo Supplied
Staff and Students from the Department of Physics
Staff and students from the UFS Department of Physics with parts of the newly arrived astronomical spectrograph for the Boyden Observatory 1,5-m telescope. From the left, are: Dr Pat van Heerden, Daniel Kulik (honours student), Joleen Els (third-year student), Justin Cooper (honours student), Helene Szegedi (lecturer), Professor Petrus Meintjes, Dr Brian van Soelen, and Dr Richard Gray.
Stable atmospheric environments and near perfect weather conditions were the main reasons for the establishment of the Boyden Observatory a few kilometres outside Bloemfontein. This astronomical research observatory and science education centre is managed by the Department of Physics at the University of the Free State (UFS).

With the newly acquired astronomical spectrograph for the Boyden Observatory 1,5-m telescope, scientists will be able to gain visual access to both the Northern and Southern Hemisphere skies.

Collaboration with expert in stellar spectroscopy 

The spectrograph, mainly developed and built by Dr Richard Gray, will be used collaboratively for astronomical research by the UFS and the Appalachian State University (ASU) in North Carolina, where Dr Gray is based. 

Dr Gray is a world-renowned expert in stellar spectroscopy and leading author of one of the most influential textbooks on stellar spectroscopy, Stellar Spectral Classification, with co-author Christopher J Corbally.

Dr Gray recently received a Fulbright Scholarship from the Fulbright Foundation to spend a full year in the UFS Department of Physics, where he will lecture several Astronomy classes and do research in collaboration with personnel of the UFS Astrophysics Research Group. He will also lead the assembly of the instrument over the next few weeks, working with personnel and students in the Department of Physics as well as the UFS Instrumentation Division.

According to Prof Pieter Meintjes, Senior Professor from the UFS Department of Physics, some components of the instrument have been developed and constructed by the university’s Instrumentation Division, with key components purchased from funding by the Directorate: Research Development at the UFS.

Unique capability in infrastructure 

“The availability of a sophisticated instrument of this nature on the 1,5-m telescope will place the UFS Astrophysics Group in an elite bracket in terms of the available infrastructure for astronomical research,” said Prof Meintjes.

He explained: “The combined polarimetric-spectroscopic capability in one single instrument is unique. Combined with the fact that it is hosted on a research instrument that is utilised and maintained exclusively by the UFS Astronomy Group in the Department of Physics, gives this group a competitive edge in relation to most international astronomy groups.” 

The instrument is valued at close to R1,5 million. 

The Boyden Observatory
The Boyden Observatory. (Photo:Supplied)

According to Prof Meintjes, the instrument will be mounted at the backend of the UFS Boyden 1,5-m telescope and will allow them to do simultaneous polarimetry and spectroscopy of astronomical sources. “This is vital for the research we are working on,” he said.

International collaboration and student development

The instrument also brings with it the possibility of forging international collaborations for research as well as student development. “This can advance the stature of the UFS as an internationally respected research-led tertiary institution,” said Prof Meintjes. 

The possibility of making the UFS Boyden 1,5-m telescope completely remote-controlled, is being investigated. “This will serve the observational needs of researchers from both the UFS and the ASU, with researchers at ASU able to access the telescope for their own in-house research programmes. The availability of such an instrument on the UFS 1,5-m telescope also opens up the possibility to accommodate visiting researchers from ASU or elsewhere in the world at Boyden,” said Prof Meintjes.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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