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08 April 2020
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Story Prof Francois Vreÿ, and Prof Hussein Solomon
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The international response to the Corona Virus Disease 2019 (COVID-19) as a health security threat stimulated an international response that commenced with drastic, but localised actions in China, but responses rapidly manifested in more extreme measures in the rest of the world. Amidst international efforts imposing extraordinary national and international movement restrictions and a rush to find a medical cure, two questions arise. First, how does COVID-19 as a health security threat feature within the global security debate and second, how to explain the harsh responses that one observes.
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The value of sport discussed by international figure
2010-03-31
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At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs
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The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”
According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games. |