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25 August 2020 | Story Leonie Bolleurs | Photo Pixabay
Research-industry linkages for the promotion of biofortified maize and wheat, highlighted the link between research and industry.

Prof Maryke Labuschagne believes that research through collaboration can be to the benefit of the whole food chain, literally from laboratory to farm to fork. 

She is professor of Plant Sciences at the University of the Free State (UFS) and heads the SARChI Chair: Disease Resistance and Quality in Field Crops.

Prof Labuschagne recently delivered a presentation at a webinar organised by the International Maize and Wheat Improvement Center (CIMMYT) and the United States Agency for International Development (USAID). The focus was on Maize: Technologies, Development and Availability in South Asia. 

Her presentation: Research-industry linkages for the promotion of biofortified maize and wheat, highlighted the link between research and industry, stating that research outcomes should improve the livelihoods and health of people who grow and consume the food. 

Prof Labuschagne believes research by universities and research organisations can be linked to industry, with special reference to the development of biofortified crops. “Biofortification is the process where crop nutritional value is improved through genetic intervention,” she explains.

She states that the same technologies for crop biofortification can be applied throughout the world. 

In her presentation, Prof Labuschagne also reviewed the current technologies used, which include conventional genetic improvement and genetic engineering. Recently, the latter has been increasingly used for crop biofortification.

Enhancing nutritional value of crops

According to Prof Labuschagne, crop biofortification has developed exponentially in the last decade. Crop biofortification has been very successful in terms of improving the iron and zinc content, the provitamin A content, and the amounts of essential amino acids (lysine and tryptophan) in various staple foods.

“What we have learned is that genetic intervention in crop nutritional value is the best long-term solution to sustainably address vitamin and micronutrient deficiencies, especially in poor communities. It is a sustainable, and relatively cheap way to address mineral and vitamin deficiencies in the diets of people,” she says.

UFS research on biofortification

For a number of years now, a team of UFS scientists in the Division of Plant Breeding has been doing research on the biofortification of maize, sweet potatoes, bananas, and cassava. “The research took place in collaboration with a number of partners in Africa, and with funding from organisations such as the Bill and Melinda Gates Foundation.”

“This research has resulted in tangible outcomes, including the availability of seed and planting material of biofortified crops for farmers, who in turn make these crops available to consumers,” says Prof Labuschagne.

The crops not only add to the well-being of consumers, especially children and women, but also contribute to food security. 

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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