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13 November 2020 | Story Leonie Bolleurs | Photo Dr Beanelri Janecke
Five of the multidisciplinary team of researchers and some postgraduate students are determining the depth of soil on the underlying rock layer of the sodic site in the Kruger National Park.

When the Vice-Rector: Research, Prof Corli Witthuhn, invited researchers to apply for funding towards multidisciplinary and interdepartmental projects in 2015, Prof Piet le Roux from the Institute for Groundwater Studies, and the late Dr Fred Kruger from the Centre for Environmental Management took the opportunity and proposed a project to study a catenal ecosystem in the Kruger National Park

According to Dr Beanélri Janecke from the Department of Animal, Wildlife and Grassland Sciences, who led the research team on this project, the team of researchers worked for four years, finding links between the catenal ecosystem (which can be described as a hillslope with different zones forming an environmental gradient from crest to foothill) and processes behind some of its abiotic (non-living) and biotic (living) components. 

Large-scale multidisciplinary research project

All their research on this multidisciplinary project was published in one Special Issue of the Koedoe journal at the end of October 2020. Dr Janecke and Prof Johan van Tol from the Department of Soil, Crop and Climate Sciences were guest editors of this special issue. Dr Llewellyn Foxcroft from SANParks is the Editor-in-Chief of the journal. Other UFS departments involved in this project include the Departments of Genetics; Microbial, Biochemical and Food Biotechnology; Plant Sciences; and Zoology and Entomology.

Dr Janecke says there are 12 articles in this issue and, together with the principal researchers (but excluding postgraduate students), there were 12 authors from the UFS (eight departments and divisions in the Faculty of Natural and Agricultural Sciences) and two from SANParks in associated research collaboration with authors from 14 other institutions. 

This special issue of the Koedoe journal covered research on hydrology, flowpaths, and ground water, including the soil types and properties of different zones on the catena. As stated by Dr Janecke, there are also articles on micro-organisms, fungi, and Fusarium in the soil of the root zone of plants (rhizobiome). 

The environment is degrading fast due to human activities, and there is a dire need for research to look at the bigger picture to find solutions on how to conserve ecosystems and not only smaller parts thereof. – Dr Beanélri Janecke

The journal also comprised articles on the vegetation communities and vegetation structure in the different zones. “Research on how the vegetation recovered post-drought of 2016-2017 and on large and small mammals present on the catena and at the closest waterholes was also published. All of these topics were linked in a discussion article on the catenal ecosystem,” says Dr Janecke.

Multidisciplinary research is not conducted very often on this scale. Many researchers will rather focus on one or a few specific aspects of the ecosystem in a specialist research field. 

SANParks introduced supersite concept

Dr Janecke says scientists from SANParks initiated this supersite concept, where research can be focused on specific areas with similar geology and landscapes in the Kruger National Park to generate multidisciplinary data from separate specialist research fields. 

“Our project went one step further and combined different research fields into one project done on a supersite over the same period. This multidisciplinary project created the opportunity for specialist research fields to be published separately in one special issue, but also to combine the expertise in one project that was summarised in a discussion article.”

She believes that the environment is degrading fast due to human activities, and that there is a dire need for research to look at the bigger picture to find solutions on how to conserve ecosystems and not only smaller parts thereof. “There is a need for a more holistic approach to research, and this special issue provides a framework and basis for similar multidisciplinary studies in future,” states Dr Janecke.

This issue is currently widely marketed on all social platforms of the Koedoe journal and AOSIS Publishers, while a podcast interview is also available at:  https://soundcloud.com/aosis-za/koedoe-interview-podcast-2020 (with permission from Louw Lombaard from AOSIS).

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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