When Lisa Msiza’s name was announced as Miss Deaf Universe in Italy, the moment carried far more weight than a crown. “I felt incredibly happy and overwhelmed with gratitude,” she says, reflecting on a victory that followed years of perseverance. Having previously experienced the pain of being publicly dethroned, the win symbolised resilience rather than just recognition. “Winning reminded me that setbacks do not define the end of one’s journey,” she adds, describing the title as an affirmation of faith and determination. For the University of the Free State (UFS) alumna, the achievement is deeply personal and profoundly communal.

A journey shaped by resilience and self-advocacy

Msiza’s road to the international pageant was marked by financial uncertainty. She wrote a motivational letter seeking sponsorship to compete abroad, knowing the organisation was non-profit. Although full sponsorship did not materialise, she refused to let finances halt her dream. Supported by her father, a contribution from the Abe Bailey Group 1985, and her own savings, she pressed forward. “This experience taught me the importance of perseverance and self-advocacy,” she explains. “When you truly commit to a goal, you will find a way forward.”

Stepping onto the international stage as a South African representative carried historic significance. Encouraged by the Deaf community, Msiza became the first Black Miss Deaf Universe winner in 12 years. “They believed in me and trusted that I could win,” she says, noting that the moment belonged not only to her, but to the entire Deaf community.

The UFS foundation: identity, leadership and confidence

Msiza credits much of her confidence and leadership to her academic journey at the UFS, where she studied Linguistics and South African Sign Language. “It strengthened my confidence and helped me embrace my identity as a Deaf person,” she says. Beyond the classroom, leadership roles on residence and executive committees taught her responsibility, teamwork, and advocacy, skills she carried onto the global stage.

Community, collaboration and global recognition

Msiza’s victory has deepened her appreciation for collaboration. She acknowledges the role of sponsors, mentors and organisations such as the Miss and Mister Deaf Universe (MMDU) organisation and Caroli Hotels, which supported contestants throughout the competition. Reflecting on her experience, she says it reaffirmed how “big dreams are never achieved alone.”

This sentiment was echoed by MMDU CEO Arne Masab Blumeier, who commended Msiza’s perseverance, leadership and authenticity, and welcomed her continued involvement in the organisation as an advocate and role model for future contestants.

A message of hope to future generations

Now wearing the Miss Deaf Universe crown, Msiza is focused on advocacy, education, and inspiration, particularly for students with disabilities at the UFS and beyond. Her message is resolute: “No matter the obstacles you face, fight for yourself, believe in your potential, and never give up.”