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19 August 2019 | Story Charlene Stanley | Photo Ayanda Makhanya
Entrepreneurship Intervarsity
Entrepreneurship Intervarsity finalists, far left, Christopher Rothman, and second from right, Grace Mthembu, with fellow Kovsie competitors Driaan-Lou Kemp, second from left, and Martin Clarke, far right, at the regional finals held at the Central University of Technology in Bloemfontein in early August 2019.

A natural heating and cooking system and liquid yeast in its purest form – used in the brewing of beer – form the basis of two innovative business ventures that have earned their inventors a place in the finals of this year’s Entrepreneurship Intervarsity.

LiquidCulture

Christopher Rothman is currently busy with his PhD in Biotechnology at the Department of Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS). He and a fellow student started the company LiquidCulture last year to make high-quality yeast for their own commercial brewery called Kraft Brewing Co. 

“We realised that because of our backgrounds as microbiologists, we could grow our own yeast, have a better quality product, and save some money while also expanding our choice of yeast strains to use. This quickly became more than a solution to our own problems, as other breweries were also interested in using our yeast. We then formed LiquidCulture and started supplying the industry,” says Christopher.

Organic Heat

Grace Mthembu’s inspiration for her eco-friendly, cost-effective heating and cooking device, came after reading about devastating fires in rural and informal settlements caused by cooking fires.

“I decided to investigate the cause of these fires and found that the majority of the households did not have access to electricity or they couldn’t afford it,” explains Grace.
Her invention is based on the traditional metal cylinder or “imbawula”, used by many households in informal settlements to cook or heat with wood or coal. What makes her invention different is that it has a water filtration interior system which makes it safer and ensures that the smoke produced during the heating of the sources does not get released into the home and the air in general.

Her invention has already earned her awards for best community development, best mechanical engineering and best rural development project in the Eskom Expo for Young Scientists, plus a gold medal and all-expenses-paid trip to represent South Africa at the London International Youth Science Fair.
She plans to establish a brand for the system with the name “Organic Heat”.

Student entrepreneurs showcased
  

The Entrepreneurship Intervarsity gives student entrepreneurs from across the country’s 26 public universities the opportunity to submit their innovative ideas as part of a competition supported by Entrepreneurship Development in Higher Education (EDHE), in collaboration with the Allan Gray Orbis Foundation.
Both Christopher and Grace see it as a great honour to represent the UFS in the finals, which will be held in Johannesburg on 18 September 2019. 

“The intervarsity has been fun thus far and the quality of the competitors is really high. Luckily I like public speaking and I am really passionate about my company so pitching to the judges has been very comfortable for me so far,” says Christopher. 

“I’m not obsessed about winning,” says Grace. “I’m looking forward to networking and connecting and building relationships with potential investors. If I do happen to win, it will obviously be amazing and will provide me with a lot of exposure and bring opportunities.”

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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