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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Prof Prakash Naidoo appointed as Vice-Rector: Operations

2017-09-13

Prof Prakash Naidoo has been appointed
as Vice-Rector: Operations
Photo: Stephen Collet

The Council of the University of the Free State (UFS) approved the appointment of Prof Prakash Naidoo as Vice-Rector: Operations, during its quarterly meeting held on the South Campus in Bloemfontein on 8 September 2017.

Prof Naidoo is a former Deputy Vice-Chancellor: Resources and Planning at the Vaal University of Technology (VUT). He has also been the Executive Dean: Faculty of Management Sciences at VUT. Prior to this, he was a lecturer in the Department of Accounting at the Durban University of Technology (DUT), and Vice-Dean and Acting Dean of the Faculty of Commerce at DUT.
“Prof Naidoo is a seasoned senior manager and an excellent appointment in this vital position. He understands the higher-education sector, and the Council is satisfied by the quality and extent of experience which he will bring to the position,” said Mr Willem Louw, Chairperson of the UFS Council.

He holds a PhD in Management Accounting, MComm in Management Accounting, Honours in Accounting, Honours in Economics, BComm (Acc), and a University Diploma in Education.

Prof Naidoo is a registered professional accountant with the South African Institute of Professional Accountants (SAIPA), an associate of the Chartered Institute of Business Management (CIBM), and an Internationally Certified Fraud Examiner (ACFE). He was also an international associate of the American Institute of Certified Public Accountants (AICPA).
He served as member and chairperson on various boards and forums, including the Investment Committee of the National Tertiary Retirement Fund (NTRF); Audit Committee of the National Institute on Higher Education in Mpumalanga (NIHE); Audit Committee of the Higher Education Purchasing Consortium (PURCO), and other task teams in higher education. He also served as a former director of ACFE (SA Chapter), where he received a commendation for his work in fighting fraud and corruption in the country. He has written and published numerous papers, supervised research, presented papers at conferences, and published one book.
Prof Naidoo is currently the Campus Principal of the university’s Qwaqwa Campus. He will start in the new position as from 1 January 2018, following the subsequent retirement of Prof Nicky Morgan, current Vice-Rector: Operations at the end of December 2017.

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