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27 December 2019 | Story Dr Cindé Greyling | Photo Supplied
When academics and economics meet

KovsieInnovation at the UFS is bridging the gap between industry and academics with a powerful force. For too long, research remained an academic pursuit, with many innovative ideas stuck between the pages of a thesis – only to come alive during exclusive, short-lived conference proceeds.


KovsieInnovation

Recently, Gerard Verhoef, Director in the Directorate: Research Development (DRD), and his team from KovsieInnovation finalised their Innovation and Commercialisation Strategy in order to create a structured pathway for good ideas. The primary objective of KovsieInnovation – the UFS Innovation and Entrepreneurship Office – is to achieve sustainable growth in third-stream income from innovative research activities stemming from the UFS. “Potential successful ideas must be feasible, viable, and sustainable, and we formulated an eight-step plan to facilitate this,” Verhoef explains. Ultimately, the DRD wants to attract new and continuous research as a renowned academic knowledge partner that can foster, drive, and successfully commercialise innovative research activities; and in doing so, foster an entrepreneurial culture at the UFS.


Liquid Culture

One such success story is the development of Liquid Culture into a business of choice, supplying liquid yeast to breweries and bakeries. Christopher Rothmann and Dr Errol Cason are the driving forces behind this company that produces their sought-after and stable yeast product in the Department of Microbiology, Biochemistry and Food Biotechnology at the UFS. With world-class equipment and laboratories, they house one of the largest yeast-culture collections in the world.

Both Rothman and Dr Cason were home brewers for many years before starting to produce commercial batches. They believe it would not have been possible without the help of KovsieInnovation. This project was also one of the finalists in the National Entrepreneurship Intervarsity.


Christo Strydom Nutrition (CSN)

Another innovative way in which the UFS generates third-stream income via the DRD, is by partnering with already successful commercial products. One such example is the recent successful royalty agreement with CSN. With this transaction, the university unlocked its brand potential to the benefit of both the industry partner and the UFS. Quality assurance remains the key success factor for deals like this.

News Archive

Meet our Council: Passionate, progressive, and positive – Councillor Itumeleng Pooe
2017-07-13

Description: Itumeleng Pooe Tags: Itumeleng Pooe.  University Council, ambitiously entrepreneurial, progressive university, passionate about life 

Itumeleng Pooe, member of the UFS Council.
Photo: Johan Roux

Passionate, progressive, and unfailingly positive are the words coming to mind when one meets Itumeleng Pooe.  

Itumeleng was appointed to the University Council by the Minister of Education last year.  She is an alumna of North-West University and served as council member and deputy chair of the NWU Council from 2007 until 2014.  She also serves on the board of the Cape Town Hotel School.

Sees UFS as a very progressive university in the higher-education landscape

She is currently employed by the South African Maritime Agency, working at developing integrated national marine tourism and leisure.  In her own words, she is “ambitiously entrepreneurial” and also sells wine privately, working towards distributing amazing and exquisite South African wine in Africa.  

Itumeleng views the UFS as a very progressive university and a rising giant in the higher-education landscape in South Africa.

“I take my role as council member very seriously. I hope to use my marketing and communication expertise to propel the university’s brand as one of the most special places to study in Africa.  Internationalisation is also imperative and I believe I have a lot to offer in this regard,” she says.

Believes that transformation should be at the core of the university’s business
She also feels that transformation should be at the core of the university’s business and that it should remain ongoing.

Itumeleng is a very proud mother to two young adults; Kamogelo is a UCT BCom (Accounting) graduate and Kago studies digital marketing at Vega in Cape Town.

“I am an ardent hiker, reader, perpetual traveller and lover of exotic destinations, and aspiring cook. Honestly? I am just passionate about life,” she says.

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