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UFS arts triumph at Vrystaat Arts Festival

01 July 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

Michelle Joubert and Jane Mpholo will be seen in The Island which is directed by Dr Jerry Mofokeng Wa Makhetha and Charl Henning, a Master's student.

The arts are one of the most important building blocks of any country or organisation, and it is also an important aspect at the University of the Free State (UFS). Therefore, the partnership between these two Free State institutions is important for the promotion of the arts in the province.

The Vrystaat Arts Festival is taking place on the Bloemfontein Campus of the UFS from 1 to 7 July 2019. Various UFS departments are involved in the programme, as well as in the technical and artistic planning of the festival.

UFS Drama and Theatre Arts make big contribution

“I was involved in the planning committee and as artistic selector from the beginning of the festival, and in recent years also as member of the festival board,” says Prof Nico Luwes, Head of the Department of Drama and Theatre Arts.

This department makes almost the biggest contribution to the festival, with various plays, such as The Island, which is directed by award-winning theatre maestro Jerry Mofokeng and Charl Henning, and two former students, Michelle Joubert and Jane Mamotse Mpholo in the cast, as well as technical assistance from staff and students. “Without the expertise of Thys Heydenrych as technical organiser and Brandon Hewitson as technical manager, the festival would not be possible,” says Prof Luwes.

“Our theatres are world-class, and the work of our students as technical and theatre personnel is described as outstanding by all theatre artists.”

Thought-Leader Series, Sol Plaatje lecture, and several book conversations

Since 2018, the UFS has also been involved in the annual UFS Thought-Leader Series, which was launched by Prof Francis Petersen, the UFS Rector and Vice-Chancellor. The panel discussions deal with contemporary issues; this year’s topic is Economic Growth and Entrepreneurship for a Growing South Africa. The UFS will also present the Sol Plaatje lecture, which will be delivered by Diana Ferrus. Prof Petersen will also be part of a panel discussion with Prof Adam Habib, Vice-Chancellor of the University of the Witwatersrand, and Wandile Ngcaweni, about #FeesMustFall; the discussion will be facilitated by Ruda Landman.

The book by Prof Jan Coetzee of the Department of Sociology and Dr Asta Rau, from the Centre for Health Systems Research and Research, Narrating the Everyday, will also be discussed during the festival. So also, the book by Charl-Pierre Naude, research fellow in the Department of Afrikaans and Dutch, German and French, Die ongelooflike onskuld van Dirkie Verwey.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work

2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.

PRISM Award for the UFS KovsieGear shop

Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.

The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.

The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.

African Excellence Award for B Safe Take Action Campaign

The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.

It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.

The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.

Quality work

“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.

In the past two years, the department also received other awards for their work. This include:
-   UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-   B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-   UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-   B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-   The NSFAS awareness campaign received a Merit Award from MACE.

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