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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie singing sensation releases debut album

2017-02-16

Description:Hailey Clark, Deurmekaar Tags: Hailey Clark, Deurmekaar longdesc=

Hailey Clark, musician and
third-year BA Drama and
Theatre Arts student at the
University of the Free State.
Photo: Sonelle van Wyk.

Music was always something this singing sensation wanted to do from a very early age.

Sonet du Plessis, more famously known by her stage name, Hailey Clark, is a third-year BA Drama and Theatre Arts student at the University of the Free State (UFS). Her electronic pop debut album, titled Deurmekaar, was finally launched after a year of hard work and sacrifice.

Success in English and Afrikaans

Hailey, whose album features Afrikaans and English songs, says her music is influenced and inspired by a variety of local sounds and artists. “Dirk van der Westhuizen and Refentse – a new and upcoming artist – are two of the locals I look up to,” she says.

Reaching success at such a young age is the result of setting goals and achieving them. “Success is when you grow as a person and an artist in your music. You need to enjoy every moment of what you do and share it with other people,” Hailey says.

Future music producer and actress

With a bright future ahead of her, Hailey wants to become a full-time musician, but also wants to focus on acting, especially in films. “I want to perform as much as possible and hopefully become a music producer. I also have plans to do some acting as well.”

For all those who dream of becoming a musician, it’s hard work, Hailey says. “You have to know it is something you want to do and you have to commit to it. If it is what you want, keep focused and surround yourself with positive and encouraging people.”

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