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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Funding of R8.7million for skills development in manufacturing and teacher training signed over to UFS

2017-06-19

Description: MerSETA funding Tags: MerSETA funding

The MerSETA (Skills and Training Authority for Manufacturing, Engineering and Related Industries) signed a Memorandum of Agreement (MOA) with the University of the Free State (UFS) for a grant of approximately R8.7million on 14 June 2017, which will be disbursed over a three-year period.

UFS seeks to bridge the skills gap
As a response to the need for skills development in the manufacturing, engineering and related industries sector, and as an institution of higher learning optimally placed to serve the population of central South Africa, the UFS proposed a partnership with MerSETA to address challenges in the sector. The interventions that MerSETA will fund include training for 600 vocational teachers, research and development of a green building mechanical index, in-service training for 60 IT Teachers and microbotics classes for 100 students.

The CEO of MerSETA, and UFS alumnus Dr Raymond Patel, said the funding for rare skills such as in science and engineering are of great importance for the country. The ability to train teachers and to upskill them will yield great results for the economy as a whole. Rector and Vice-Chancellor Prof Francis Petersen said the UFS partnership with SETAs and with MerSETA in particular should be mutually beneficial, and went a long way in integrating first-generation university students to be better-prepared for university studies.

Collaboration and support key within university departments
The delegates visited the Departments of Education and Engineering Sciences on the Bloemfontein Campus, where they met project leaders Louis Lagrange from the Faculty of Natural and Agricultural Sciences, Dr Nixon Teis, Faculty of Education, and Pat Lamusse, Institutional Advancement. Present at the signing ceremony were members of the Rectorate, the Acting Dean of the faculty of Education, Prof Loyiso Jita, and Dean of the Faculty of Natural and Agricultural Sciences, Prof Danie Vermeulen, as well as researchers who will be working on the green building mechanical use index and other MerSETA representatives.

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