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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Meet our Council: Mr Rantooa Moji – passionate about the welfare of workers

2017-07-07

Mr Rantooa Moji, member of the UFS Council
Photo: Stephen Collett

Mr Rantooa Moji has recently joined the UFS Council by virtue of being chairperson of the university’s Institutional Forum (IF). The IF’s function is to advise Council in accordance with the Higher Education Act and UFS Statute.

Born and bred in Qwaqwa, Mr Moji is a junior lecturer in Chemistry at the university. He completed his BSc (Hons) in Chemistry at the then UNIN (Qwaqwa), which is now part of the UFS. He also completed an MA (HES) at the University of the Free State.

Fascinated with Chemistry
“I pursued science mainly due to my school background, but I also have a keen interest in the subject. The diverse applications of Chemistry in daily life have always fascinated me and that is why I chose to pursue it,” he says.

During his postgraduate studies at the UFS, Moji was exposed to education and management trends in higher education. He has subsequently become involved with labour relations issues through the personnel union Nehawu. He says he has a passion for the welfare of workers and therefore fulfils a number of roles in the union, including representing members in disciplinary and grievance hearings, being part of the negotiations team, and representing the union on a number of institutional committees, such as the Health Care Committee.

Passion for worker’s welfare
Says Mr Moji: “I feel that my experience as an academic and a union activist puts me in good stead to ensure that the views and aspirations of employees are taken into account in the Council’s deliberations and decision-making.”

Mr Moji is married, with two daughters and one son.

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