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04 November 2019 | Story Eugene Seegers | Photo Eugene Seegers
SPP-OM winners with HS and Howard Ndaba
Mr HS van der Walt (UFS SRP) with the headmasters of the two winning schools, Ms IM Marumo (Moroka Secondary) and Mr ME Morata (Ntemoseng Secondary), Mrs Andi Magadla, and Mr Howard Ndaba (Director: Communications, FSDoE).

“The foundation of any sustainable economic development is education. You empower people and provide them with the necessary skills and competencies to be active participants in our economy. This is even more important today, in the era of the Fourth Industrial Revolution.”

With these words, Silas Sebiloane, Old Mutual Regional Manager: Free State, introduced a celebration on 29 October 2019 of the successes of the schools supported by Old Mutual and the collaborative Schools Partnership Projects (SPP) since 2013. This is why Old Mutual (OM) invests in interventions such as this partnership between the Free State Department of Education (FSDoE) and the UFS Social Responsibility Projects (SRP), which coordinates the SPP from its base on the university’s South Campus.

Phenomenal progress and achievements

Mr HS van der Walt, Head of the UFS SRP, gave feedback on the initial goals and actual accomplishments of the SPP. The goal set by Old Mutual was to ensure increases in bachelor matric passes in the township schools identified, especially focusing on improving outcomes in the subjects of Maths and Science. The nine schools performed exceptionally, and achieved well beyond what was expected of them. For example, one school increased their Grade 12 pass rate by a phenomenal 68,8%! (See document 2018 Matric Data from SPP).

Seven-year mandate ends

The investment from the Old Mutual Education Flagship Project (OMEFP) was mandated for a seven-year period from 2013 to 2019, which means the  project comes to a close in December this year. 

However, Kanyisa Diamond, project leader at OMEFP, says this does not mean that Old Mutual will stop investing in education. “What it means is that during the seven years, while we were investing in different initiatives , we were also learning – What are the challenges in education? How can we, as a business, continue to make a contribution, through Corporate Social Responsibility (CSR), by assisting to address some of those challenges?” 

She said by learning how to overcome challenges, OMEFP is able to reflect on the progress and renew their strategy for what Ms Diamond calls ‘a new journey’ with different focus areas.  We will announce our upcoming journey in due course and soon,” she said.

FSDoE ‘punching beyond their weight’

The FSDoE Director for Motheo District, Mr December Moloi, said: “The biggest mistake is to stop a project just when it starts performing. Renewing the project helps to start, not from ground zero, but from a level of performance. We are very excited to reflect and be able to renew this initiative.”

Director Moloi also said it is important to invest strategically in the Free State (see the box ‘Invest with the district that has the numbers’). “To make a huge impact, go to the district with over 205 000 learners and almost 10 000 teachers—go where the masses are, go to Motheo District! We are punching beyond our weight, a district on the rise to greatness. This is not a pipe dream; it is achievable in our lifetime. We count you, our partners, UFS and OM, as those who have helped prepare us for greatness.”

He said the strategic focus of the district has also been adjusted. In 2011, Botshabelo and Thaba Nchu were identified as having the greatest need for intervention from the SPP. Today, however, the critical mass has shifted, the need is now in Mangaung township. He applauded Old Mutual for recognising the reality that a matric certificate gives learners a fighting chance in the South African economy. “Give them that chance; make an impact by investing in education in Mangaung. We are ready to partner with Old Mutual and the UFS to implement, expand, and replicate this project’s sustainability. Let us not be satisfied with the first harvest; it is nothing compared to what is still to come!”

Teachers and school management honoured

Part of the celebration was also recognising the exceptional response to the support given by the SPP from two of the nine SPP schools in Botshabelo and Thaba Nchu: Moroka and Ntemoseng Secondary Schools. Each of the schools received a cash prize of R10 000 from Old Mutual. A special certificate was also presented to Mrs Andi Magadla for her outstanding passion in teaching and for supporting the OMEFP's initiatives.

Research feeds training of new teachers

One of the goals of the ITP and Strategic Plan of the UFS is to increase the university’s contribution to local, regional, and global knowledge through research excellence. Kanyisa Diamond says Old Mutual believes in sharing the lessons they have garnered from this project through dialogue sessions and an online Knowledge Hub hosted by Trialogue. She said working with universities on subject content helps to inform the curriculum according to which new teachers are trained, thus improving outcomes for future generations of learners. She also commented that ‘monitoring and evaluation by universities is exceptional when it comes to the methodologies they use to track project performance.

‘Invest with the district that has the numbers’: Motheo stats
  • 205 000+ learners
  • Approx. 10 000 educators
  • The FS province has been repositioned in education as top in the country due to Motheo District’s contribution to the strategic efforts of the department
    • The MEC for Education in the Free State credited the SPP and the Internet Broadcast Project (IBP) for the dramatic impact both had on the improvement of matric results over the past two years (see the article UFS congratulates Free State on matric results).

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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