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20 September 2019 | Story Rulanzen Martin | Photo Charl Devenish
Kovsies Multilingual Mokete
The Multilingual Mokete embodies the ideals of the university to become inclusive, while promoting a multicultural environment.

The first Kovsies Multilingual Mokete was a celebration of language and culture; it is a commitment by the University of the Free State (UFS) to nurture an attitude of inclusiveness and acceptance on all three of its campuses. Hosted on the Bloemfontein Campus on Wednesday 18 September 2019, the mokete was a hype of activity with drama, poetry, music, dance, and scrumptious cultural cuisine.

“This initiative was coordinated to promote and celebrate all our regional languages, but also important – our regional cultures.” This was the words of Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, on opening the first Kovsies Multilingual Mokete.

The Mokete stage came alive with the impeccable voices of our students and staff as they personified multilingualism through the spoken word in the form of poems, the drama production, Dogg’s Hamlet in the Scaena, praise songs, and dance. A mural featuring individual artworks was also on display during the mokete, as well as a screening of the movie, The Visitor.

The Mokete was concluded by Simple Stories, a band of former Kovsie students, with Early B as the main act.  The People’s Choice Award winner of the day was Soetbravado, winners of the UFS SingOff competition.

“I think the inaugural Multilanguage festival is full of potential. Tolerance and understanding of different cultures are what I see here. I think it’s amazing and I would recommend the UFS to continue with it,” says Jon-Dylon Petersen, former SRC member and final-year Quantity Surveying and Construction Management student. 

Kovsies First Multilingual Mokete
The traditional outfits made for a colourful Mokete. Photo:Charl Devenish

Mokete part of UFS project to foster sense of belonging


The mokete is furthermore presented in support of the Integrated Transformation Plan (ITP) work streams on Teaching and Learning, Student and Staff Experience, and the Multi-Campus Model. “As a university, we are proud of the many languages and cultures which form part of this university. It creates a level of diversity and it is through diversity that we can build strength within the university,” says Prof Petersen. 

This initiative of multilingualism is part of the university’s language policy, which promotes a sense of belonging and acceptance among people. “We want to create opportunities and platforms and campuses where everyone should feel welcome, and to create the ability for each culture and language group to also learn from one another.”

The ultimate goal is to use the multilingual initiatives to prepare our students for the multilingual and multicultural world, but also to stay connected to our own heritage and background. 

Dogg's Hamlet
The play Dogg's Hamlet was showcased in the Scaena Theatre during the Mokete. Photo: Charl Devenish

Mokete should become an annual event 


The reaction to the mokete was overwhelmingly positive and it was well received in the Kovsie community. “It’s a beautiful experience to see how academics can come to a university and showcase not only different languages, but different cultures; it’s something which should continue in the spirit of ubuntu and diversity, and can maybe become a national festival,” says Almondreaux Williams, third-year LLB student.

Not only was the mokete a celebration of multilingualism at the UFS; it was also a platform to express different cultures in the form of traditional attire.

''It’s getting people together. All of us, all the cultural groups are here together. The performances were awesome,” says Sibongile Witbooi, a third-year Geology student and Residence Committee member for Culture at Akasia residence. 

Multilingual Mokete
Authentic South African cuisine was on the menu for the day. Moketers could enjoy array of flavours from bobotie and rice to
chesanyama and pap. Photo: Charl Devenish


News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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