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02 September 2019 | Story Xolisa Mnukwa
Precious Lesupi
“Being a humanitarian cost you absolutely nothing.” – Precious Lesupi
University of the Free State (UFS) second-year BA Journalism student, Precious Lesupi from Kanana in the North-West, is a self-proclaimed ‘lover of people.’ She chose to spend her 21st birthday with disadvantaged children afflicted by life-threatening and life-limiting conditions at Bloemfontein’s Sunflower Children’s Hospice.  

Precious explains that her self-developed and coordinated charity and donation drive dubbed ‘Sunflower’s 21st’, was born in commemoration of her father who passed away after suffering from cancer. Her donation drive is aimed at catering for the medical needs of children battling chronic and terminal illnesses, such as cancer. The campaign will run until 2 November 2019, which marks this year's International Children's Day.

Her own personal experiences with genetic illnesses and diseases have been severely trying. But she believes her different life experiences and her family orientation have helped to shape her into being the vibrant, empathetic, philanthropic, and strong-willed young woman she is today.

Her goal is to continue initiating positive, life-enriching experiences for the less fortunate – especially children. 

Precious simultaneously drove another campaign alongside Sunflower’s 21st, called the Winter Jacket Challenge, which aimed to provide the homeless with jackets and warm clothing for winter. 

The embodiment of a clear benevolent spirit that burns to create positive memories and experiences for the less fortunate.

If you would like to contribute Precious’ initiative contact: 0815372500 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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