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06 August 2020 | Story Leonie Bolleurs | Photo Supplied
Carien Denner will tell her 15-year-old self to drink more water, use more sunscreen, and to be present in the moment to not miss out on a single opportunity.

The Ruforum Wool project strives to ensure sustainable growth for communal wool farmers in the Free State by enabling them to compete in wool quality with commercial wool farmers through end-to-end development of the wool value chain. In this project, small-scale wool farmers and community members are identified and invited to take part in the project where they learn various skills in each component of the wool value chain. As a result, production by the communal wool growers is transformed from an underachieving enterprise to a profitable, sustainable, and renewable venture that will enhance the livelihoods of wool producers in the community.  

An interview with Carien Denner, Project Manager in the Department of Consumer Science at the University of the Free State (UFS), revealed that there is more to this woman who is working hard to enhance the livelihoods of communities. 

Please tell us about yourself: Who are you, and what do you do? 

“I am involved in the Community Gardens Food Security project, as well as the Ruforum Wool project. With the latter project, I serve on the management team that was established to commercialise wool production in the communal areas of the province by developing strategies to overcome the various challenges faced by these growers.”

Is there a woman who inspires you and who you would like to celebrate this Women’s Month? Why?

“My mother, a teacher for more than 43 years, epitomises my idea of a dynamic woman being kind, encouraging, truthful, fun, strong, selfless, and brave through everything that life has thrown at her. I believe that a mother’s love and sacrifices are what makes us as women dynamic – each in her own right.”

What are some of the challenges you have faced in your life that have made you a better woman?

“When my dad passed away (I was 12 years old), I saw my mom being an ironwoman who never gave up and never got tired. Instead, she showed us what courage looks like and set an amazing example of strength and perseverance for my brother and me.”

What advice would you give to the 15-year-old you?

“This is not a good question to ask someone in the middle of a pandemic! I would tell myself to appreciate every day for what it is and not to stress about the future too much.  

What would you say makes you a champion woman [of the UFS]?

“I think a champion woman is someone who – especially during these trying times – supports, empowers, and uplifts her fellow man. The Ruforum Wool project and everyone who is involved in it is doing precisely that. We need to empower, uplift, and encourage our emerging farmers to restore dignity and ensure sustainability in agriculture, food production, and their general participation in the economy. Communities surrounding them are equally in need of sustainable employment opportunities where valuable skills can be learned in order to provide for themselves and their families. This is what we strive to do to make a meaningful difference through our efforts.”

 

WATCH: Carien Denner from the UFS Department of Consumer Sciences serves on the management team of the Community Gardens Food Security project as well as the Ruforum Wool project, where she strives to enhance the livelihoods of communities. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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