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06 August 2020 | Story Leonie Bolleurs | Photo Supplied
Carien Denner will tell her 15-year-old self to drink more water, use more sunscreen, and to be present in the moment to not miss out on a single opportunity.

The Ruforum Wool project strives to ensure sustainable growth for communal wool farmers in the Free State by enabling them to compete in wool quality with commercial wool farmers through end-to-end development of the wool value chain. In this project, small-scale wool farmers and community members are identified and invited to take part in the project where they learn various skills in each component of the wool value chain. As a result, production by the communal wool growers is transformed from an underachieving enterprise to a profitable, sustainable, and renewable venture that will enhance the livelihoods of wool producers in the community.  

An interview with Carien Denner, Project Manager in the Department of Consumer Science at the University of the Free State (UFS), revealed that there is more to this woman who is working hard to enhance the livelihoods of communities. 

Please tell us about yourself: Who are you, and what do you do? 

“I am involved in the Community Gardens Food Security project, as well as the Ruforum Wool project. With the latter project, I serve on the management team that was established to commercialise wool production in the communal areas of the province by developing strategies to overcome the various challenges faced by these growers.”

Is there a woman who inspires you and who you would like to celebrate this Women’s Month? Why?

“My mother, a teacher for more than 43 years, epitomises my idea of a dynamic woman being kind, encouraging, truthful, fun, strong, selfless, and brave through everything that life has thrown at her. I believe that a mother’s love and sacrifices are what makes us as women dynamic – each in her own right.”

What are some of the challenges you have faced in your life that have made you a better woman?

“When my dad passed away (I was 12 years old), I saw my mom being an ironwoman who never gave up and never got tired. Instead, she showed us what courage looks like and set an amazing example of strength and perseverance for my brother and me.”

What advice would you give to the 15-year-old you?

“This is not a good question to ask someone in the middle of a pandemic! I would tell myself to appreciate every day for what it is and not to stress about the future too much.  

What would you say makes you a champion woman [of the UFS]?

“I think a champion woman is someone who – especially during these trying times – supports, empowers, and uplifts her fellow man. The Ruforum Wool project and everyone who is involved in it is doing precisely that. We need to empower, uplift, and encourage our emerging farmers to restore dignity and ensure sustainability in agriculture, food production, and their general participation in the economy. Communities surrounding them are equally in need of sustainable employment opportunities where valuable skills can be learned in order to provide for themselves and their families. This is what we strive to do to make a meaningful difference through our efforts.”

 

WATCH: Carien Denner from the UFS Department of Consumer Sciences serves on the management team of the Community Gardens Food Security project as well as the Ruforum Wool project, where she strives to enhance the livelihoods of communities. 

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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