Latest News Archive

Please select Category, Year, and then Month to display items

UFS athletes unite against GBV

07 August 2020 | Story Jóhann Thormählen | Photo Varsity Sports

Shindre Lee_read more — Shindré-Lee Simmons, Kovsies’ women’s hockey captain, has represented South Africa at U21 level and has been playing for the UFS for five years.

It is time to unite and stand up against gender-based violence (GBV) to address and eradicate this scourge in society. This is the strong message from female athletes of the University of the Free State (UFS) in a month where the focus will be on women. As South Africa commemorates Women’s Day on 9 August 2020, the UFS shines a spotlight on women, calling on all South Africans to challenge, fight, and eradicate all forms of gender-based violence.

Speaking out against GBV, UFS sport stars Sne Mdletshe, Lynique Beneke, Shindré-Lee Simmons, Kesa Molotsane, Casey-Jean Botha, Lefébre Rademan, and Noxolo Magudu have partnered with KovsieSport in condemning any form of violence against women. They added their voices to a video campaign aimed at raising awareness of violence against women. The campaign involves athletes, coaches, administrators, and alumni, and consists of a series of videos that will be featured on UFS platforms.

Increasing impact

Mdletshe, Kovsies’ netball captain, is one of the sports stars featured in the first video of the series. She says it is crucial to address GBV. “We need to tackle it head on, because we cannot carry on like this.”

UFS Olympic long jumper, Lynique Beneke, says GBV needs attention, as it will only get worse if not addressed seriously. “This has been breeding for decades, where it’s acceptable or often justified.

_{Kovsie long jumper, Lynique Beneke, is in the South African}_{Olympic squad and
will be in contention to take part in her}_{second Olympic Games in Tokyo in 2021.}
_Photo:_{Hannes Naude}

Shindré-Lee Simmons, Kovsies’ women’s hockey captain, says it is important to be frank about GBV in South Africa, “as its prevalence has had an increasing impact on families and the country”

Influence of sport

Godfrey Tenoff, Head of the KovsieSport GBV campaign, says the video campaign will be a continuous project for Kovsiesport, as GBV is a threat to everyone, including UFS sportsmen and sportswomen. “This is specifically crucial during the COVID-19 pandemic. Sport will be an integral part of our strategy to highlight and eventually eradicate gender-based violence."

Unique platform

Simmons says it is crucial for sports stars to use the platform they have to address the issue and educate others.

“We as athletes have the platform to speak up and people will listen,” says Mdletshe.

_{Sne Mdletshe, KovsieSport Junior Sportswoman of 2019, was}_{appointed captain of the
Kovsies netball team in 2020. S}_{he is also the captain of the Baby Proteas.}
_{Photo: Varsity Sports}

According to Beneke, sport can promote change. “We are uniquely positioned to support and model healthy relationships, values, and norms that can reduce and end gender-based violence.

Watch the first video, called ‘Enough’, as part of the KovsieSport campaign against GBV.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept