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07 August 2020 | Story Jóhann Thormählen | Photo Varsity Sports
Shindré-Lee Simmons, Kovsies’ women’s hockey captain, has represented South Africa at U21 level and has been playing for the UFS for five years.

It is time to unite and stand up against gender-based violence (GBV) to address and eradicate this scourge in society. This is the strong message from female athletes of the University of the Free State (UFS) in a month where the focus will be on women. As South Africa commemorates Women’s Day on 9 August 2020, the UFS shines a spotlight on women, calling on all South Africans to challenge, fight, and eradicate all forms of gender-based violence.

Speaking out against GBV, UFS sport stars Sne Mdletshe, Lynique Beneke, Shindré-Lee Simmons, Kesa Molotsane, Casey-Jean Botha, Lefébre Rademan, and Noxolo Magudu have partnered with KovsieSport in condemning any form of violence against women. They added their voices to a video campaign aimed at raising awareness of violence against women. The campaign involves athletes, coaches, administrators, and alumni, and consists of a series of videos that will be featured on UFS platforms.

Increasing impact 

 Mdletshe, Kovsies’ netball captain, is one of the sports stars featured   in the first video of the series. She says it is crucial to address GBV. “We need to tackle it head on, because we cannot carry on like this.”

UFS Olympic long jumper, Lynique Beneke, says GBV needs attention, as it will only get worse if not addressed seriously. “This has been breeding for decades, where it’s acceptable or often justified.

Kovsie long jumper, Lynique Beneke, is in the South African Olympic squad and
will be in contention to take part in her 
second Olympic Games in Tokyo in 2021.
Photo: Hannes Naude

Shindré-Lee Simmons, Kovsies’ women’s hockey captain, says it is important to be frank about GBV in South Africa, “as its prevalence has had an increasing impact on families and the country”

Influence of sport

Godfrey Tenoff, Head of the KovsieSport GBV campaign, says the video campaign will be a continuous project for Kovsiesport, as GBV is a threat to everyone, including UFS sportsmen and sportswomen. “This is specifically crucial during the COVID-19 pandemic. Sport will be an integral part of our strategy to highlight and eventually eradicate gender-based violence."

Unique platform

Simmons says it is crucial for sports stars to use the platform they have to address the issue and educate others.

“We as athletes have the platform to speak up and people will listen,” says Mdletshe.

Sne Mdletshe, KovsieSport Junior Sportswoman of 2019, was appointed captain of the
Kovsies netball team in 2020. S
he is also the captain of the Baby Proteas.
Photo: Varsity Sports

According to Beneke, sport can promote change. “We are uniquely positioned to support and model healthy relationships, values, and norms that can reduce and end gender-based violence.


Watch the first video, called ‘Enough’, as part of the KovsieSport campaign against GBV.




News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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