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07 August 2020 | Story Jóhann Thormählen | Photo Varsity Sports
Shindré-Lee Simmons, Kovsies’ women’s hockey captain, has represented South Africa at U21 level and has been playing for the UFS for five years.

It is time to unite and stand up against gender-based violence (GBV) to address and eradicate this scourge in society. This is the strong message from female athletes of the University of the Free State (UFS) in a month where the focus will be on women. As South Africa commemorates Women’s Day on 9 August 2020, the UFS shines a spotlight on women, calling on all South Africans to challenge, fight, and eradicate all forms of gender-based violence.

Speaking out against GBV, UFS sport stars Sne Mdletshe, Lynique Beneke, Shindré-Lee Simmons, Kesa Molotsane, Casey-Jean Botha, Lefébre Rademan, and Noxolo Magudu have partnered with KovsieSport in condemning any form of violence against women. They added their voices to a video campaign aimed at raising awareness of violence against women. The campaign involves athletes, coaches, administrators, and alumni, and consists of a series of videos that will be featured on UFS platforms.

Increasing impact 

 Mdletshe, Kovsies’ netball captain, is one of the sports stars featured   in the first video of the series. She says it is crucial to address GBV. “We need to tackle it head on, because we cannot carry on like this.”

UFS Olympic long jumper, Lynique Beneke, says GBV needs attention, as it will only get worse if not addressed seriously. “This has been breeding for decades, where it’s acceptable or often justified.

Kovsie long jumper, Lynique Beneke, is in the South African Olympic squad and
will be in contention to take part in her 
second Olympic Games in Tokyo in 2021.
Photo: Hannes Naude

Shindré-Lee Simmons, Kovsies’ women’s hockey captain, says it is important to be frank about GBV in South Africa, “as its prevalence has had an increasing impact on families and the country”

Influence of sport

Godfrey Tenoff, Head of the KovsieSport GBV campaign, says the video campaign will be a continuous project for Kovsiesport, as GBV is a threat to everyone, including UFS sportsmen and sportswomen. “This is specifically crucial during the COVID-19 pandemic. Sport will be an integral part of our strategy to highlight and eventually eradicate gender-based violence."

Unique platform

Simmons says it is crucial for sports stars to use the platform they have to address the issue and educate others.

“We as athletes have the platform to speak up and people will listen,” says Mdletshe.

Sne Mdletshe, KovsieSport Junior Sportswoman of 2019, was appointed captain of the
Kovsies netball team in 2020. S
he is also the captain of the Baby Proteas.
Photo: Varsity Sports

According to Beneke, sport can promote change. “We are uniquely positioned to support and model healthy relationships, values, and norms that can reduce and end gender-based violence.


Watch the first video, called ‘Enough’, as part of the KovsieSport campaign against GBV.




News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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