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18 August 2020 | Story Leonie Bolleurs | Photo Supplied
Liezel Rudolph believes opportunities do not fall into your lap, but you cross them when you do what you love, and you do it well.

On more than one occasion, Liezel Rudolph set foot on the SA Agulhas II, travelling the oceans to Marion Island in her quest to research climate change. She focuses her research on reconstructing the past climate of Marion Island. 

As Lecturer in Process Geomorphology in the Department of Geography Rudolph is involved in research on glacial and peri-glacial landforms, trying to understand the links between climate and the processes that shape these landforms.

An interview with her reveals more about this scientist, adventurer, and teacher who sees pursuing one’s research interests and teaching others about it as a dream come true.

 

“Part of being a woman is to know when to be strong and to speak up, and when to be humble and listen.” – Liezel Rudolph

Is there a woman who inspires you, who you would like to celebrate this Women’s Month?

“I would like to celebrate my mother who does everything to the full. She celebrates the little things; she dreams big and she does not fear the future. She values discipline, but nurtures growth and has always encouraged (me) to be the best version of me and not to compare myself to others.”

What are some of the challenges you have faced in your life that have made you a better woman?

“I don’t like being criticised and I don’t like failing. It has taken me several years to learn that not all criticism is negative and that not all failures are final. And that is OK. I have learned to be easier on myself, and on others when I (or they) don’t meet certain expectations.”

What advice would you give to the 15-year-old you?

“When I was 15 years old, I had no idea what life would be after school – and it scared me. I now know that by following my passion and doing what I am good at, I am doing myself and the world a favour. There is no point in making loads of money if you hate going to work every day. Opportunities do not fall into your lap, but you cross them when you do what you love, and you do it well.”

What would you say makes you a champion woman [of the UFS]?

“I would not say that I am a champion woman, yet. But I would like to think that I am a woman who does her job well, and who does ‘woman’ well, too. This means bringing what I have to the table, and not comparing, criticising, or competing with anyone about what else is on the table. I still have to grow a lot in this regard.”

 

 

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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