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21 December 2020 | Story Andre Damons | Photo Supplied
The research team helps a giraffe to get up after they have finished collecting data.

Researchers from the University of the Free State (UFS) hope their research to investigate why some animals prefer or avoid some habitats, will also create awareness for the plight of giraffes which have lost more than 80% of some of their subspecies in East Africa and are facing extinction in the wild.

Dr Marietjie Schutte-Smith, Senior Lecturer in the Department of Chemistry, says the collaborative research being done in South Africa is very unique and could help save subspecies from the brink of extinction – as South Africa has managed to double its giraffe numbers whilst subspecies have declined tremendously.

Why some animals prefer or avoid some habitats

“By using modern analysis techniques and instruments (such as drones and GPS devices), it is possible to study complex environments on a spatial ecology scale and has created the opportunity to investigate why some animals prefer or avoid some habitats,” explains wildlife expert Dr Francois Deacon.

“This in turn opened the door to explore geographic, soil and nutritional qualities the giraffe might prefer or avoid. This is one of the main reasons we are exploring the different factors and driving forces behind a large herbivore’s habitat selection, well-being, body condition parameters and physiological adaptations,” Dr Deacon says.

Veld conditions, plant species composition, tree densities and other available resources such as production yield and water quality determine reproduction successes and how animals disperse, move and distribute over an area. Spatial and ecological distributions of giraffe specifically depend on habitat resources and qualities that in turn affect their complex behavioral tactics and survival.

Strange habits

The research was started back in 2010 by Dr Deacon and Prof Nico Smit from the Department of Animal, Wildlife and Grassland Sciences at the UFS with the pioneering of GPS devices to investigate giraffe spatial ecology and habitat use. The current study was initiated as to why the giraffe would utilise one area more than the other, even if the two habitats had the same tree species, says Dr Schutte-Smith.

Dr Deacon contacted Prof Hendrik Visser and Dr Schutte-Smith from the Department of Chemistry for a possible collaborative effort. Ms Jeaneme Kuhn started her MSc research degree on this project in January 2019 and completed her degree in August 2020 with distinction.

Dr Schutte-Smith says from research done at Rooipoort Nature Reserve it was found that a certain group of giraffes had the strange habit of only eating from specific trees, avoiding similar trees a few metres away. “We wanted to see if this behaviour was due to chemical influences, i.e. if there are specific minerals that are possibly in excess at some places which they avoid, especially since there are mines close by.”

Aim of the research

The main aim of this MSc Chemistry degree, according to Dr Schutte-Smith, is to validate an analytical method for testing leaves and soil samples, using IPC, to see if heavy metals (in excess) are present in the soil, leaves and water and whether this has an influence on the browsing pattern of the giraffes. “Then as secondary aims (for the collaborative effort) we would like to investigate if the giraffe can select one area above the other (core home ranges), to understand what the qualities are that they would select for in the preferred area and what the qualities they avoid are in the other. And lastly to understand what the minimum requirements are to keep the animals happy and healthy, but also to investigate how they search for these qualities,” says Dr Schutte-Smith.

Giraffe conservation

Besides creating awareness of the plight of giraffes, the researchers also aim to create a model for conservation via research and education to be used as an example for other countries. This model incorporates students, academia, professionals, sponsors and stakeholders that cover various topics relating to giraffe education, management and conservation.

They would also like to see the UFS as the institution that has contributed the most to giraffe conservation strategies in Africa by being the leading university in the collection and analysis of information about giraffes and their habitats, increasing conservation education awareness about giraffes and African biodiversity and to develop national and/or regional plans aimed at giraffe conservation.

The research team successfully applied for funding which they used for chemicals and solvents to perform testing as well as sampling.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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