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BSafe

Safety and Security

BSafe

Safety and Security

First-year students: Your safety comes first

22 January 2020 | Story Valentino Ndaba | Photo Sonia Small (Kaleidoscope Studio)

Safety read more — First-year students: Your safety comes first

Welcome to the first-year students at the University of the Free State (UFS) and best wishes for the 2020 academic year. We value your safety at all our three campuses and call on you to familiarise yourself with all safety features.
From safety off-campus and at residences, to personal security in general, the university has measures in place to ensure your well-being. Here are some of the resources available to you:

24/7 Operational Centres
Protection Services consistently works towards ensuring that security is tight on UFS campuses through its 24/7 Operational Centres. Emergencies and crime incidents that affect students may be reported at the centres. The certification of documents and drafting of affidavits are also facilitated at these centres.

Closed Circuit TV (CCTV) Cameras
All campuses are monitored by CCTV cameras on a 24/7 basis. A process is under way to further enhance cameras to cover hotspots. Recently 107 cameras were upgraded to improve the safety of students. The adequacy of lighting was assessed and a process is under way to improve lighting on campuses where weak spots were observed.

Red pole alarms (panic buttons)
Red pole alarms fitted with cameras were installed around the Bloemfontein Campus which are linked to the Operational Centre. Alarms are tested daily and any problems are attended to immediately. A process also under way to install red pole alarms on the South Campus.

Security Patrols
Security patrols are conducted on a daily basis on foot and by vehicles on all campuses to respond to student complaints and for visibility.

Security at residences
Security Officers are deployed around the female residences at night. Monthly liaison meetings are held between Protection Services with Housing and Residence Affairs to discuss areas for improvement and alternative options to ensure security.

Dedicated Investigating Officers
An investigating officer is on standby 24/7 who is available to students and staff who has a fully entrenched relationship with the South African Police Service (SAPS) Investigation Unit. All complaints are fully investigated, and cases being handled by SAPS investigators are also followed up by Protection Services.

Accreditation of off-campus residences
The Housing and Residence Affairs department, in collaboration with Protection Services, has conducted an assessment of off-campus student residences to check whether security at the facilities is adequate.

Student Crime Stop WhatsApp group
A WhatsApp group consisting of students, members of SAPS, the Community Police Forum (CPF), Sector Policing, Protection Services, and armed security companies was set up to share safety and security concerns experienced by students.

Dedicated security and SAPS vehicles deployed at identified hotspots
Security patrols are conducted at areas such as Brandwag, Willows and Universitas, where a large number of students live. In addition, joint crime awareness sessions with the SAPS are held to address issues that arise from time to time.

Distribution of whistles
The whistle project, in collaboration with SAPS, CPF and armed response companies, is currently under way. The UFS has purchased 10 000 whistles which will be distributed to students at all campuses.

Community Police Forum (CPF) membership
The UFS is represented on CPF committees. In the near future a CPF will be established on the Bloemfontein Campus to ensure student participation.

Emergency Services: Bloemfontein Campus
Protection Services: +27 51 401 2911 | +27 51 401 2634 | 0800 204 682
Ambulance: +27 80 005 1051 | 10177
Social worker: +27 73 182 3048
Kovsie Health: +27 51 401 2603

Emergency Services: South Campus
Protection Services: +27 51 505 1217
Ambulance: +27 80 005 1051 | 10177
Social worker: +27 73 182 3048
Kovsie Health: +27 51 401 2603

Emergency Services: Qwaqwa Campus
Protection Services: +27 58 718 5460 | +27 58 718 5175 | +27 58 718 5360
Ambulance: 10177
Social worker: +27 58 718 5090 | +27 58 718 5091
Kovsie Health: +27 58 718 5210

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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