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Thebe Ikalafeng talks about the developing of a personal branding at a function of Kovsie Alumni

The University of the Free State’s (UFS) Kovsie Alumni presented a luncheon with Mr Thebe Ikalafeng, Chief Executive Officer of Brand Leadership as guest speaker. Mr Ikalafeng, who is an expert in branding, is the former executive director of Nike South Africa where he worked closely with amongst others Kaizer Chiefs and the Springbok Rugby Team. The topic of his discussion was: Developing a distinct brand aligned with your world, work and passions. Attending the luncheon were, from the left: Dr Ivan van Rooyen (Director of UFS Marketing), Ms Suzan Mshumpela (Deputy Director of UFS Marketing), Mr Ikalafeng and Prof. Niel Viljoen (Chief Director of Operations at the UFS).
Photo: Leonie Bolleurs

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