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20 November 2020 | Story Charlene Stanley

Two lecturers in Business Management from the Faculty of Economic and Management Sciences walked away with the 2019/2020 UFS Excellence in Teaching and Learning Awards in the category Innovation in Student Engagement and Learning.

Dr Ekaete Benedict and Mrs Risna Opperman are also both real-life entrepreneurs who own businesses in and around Bloemfontein, using their practical experience from the business world to supplement the theoretical knowledge they impart to their students.

Success recipe

Lecturing the flagship entrepreneurship module in the Department of Business Management, the two lecturers use the graduate attributes theory as a starting point, which states that students should learn and develop certain skills, abilities, knowledge, and attitudes during their studies at university.  

They then integrate and design their module outcomes, academic activities, and assessments to align with these attributes, ensuring that their students develop the skills that will help them to be better prepared for the work environment and self-employment.


Ekaete Benedict_web
Dr Ekaete Benedict. Photo:Supplied

To enhance learning and engagement, they employ blended learning techniques in the form of face-to-face classes supplemented with online activities via Blackboard. 

They also effectively implement experiential learning, inviting real-life entrepreneurs and officials from various small-business development agencies as guest lecturers to communicate and interact with students.
Some of the lessons these industry experts have shared with students are: 
How to protect your business ideas; How to access government funding; How to start your business; and How to market your business.

Aims of Excellence in Teaching and Learning Awards 

The Excellence in Teaching and Learning awards, hosted by the Centre for Teaching and Learning (CTL), recognise academics for their innovative learning and teaching practices within different disciplines, as well as the advancement of the scholarship of teaching at the institution.Among its aims are to share best practices, innovative ideas, and research findings in learning and teaching.

Risna Opperman web
Risna Opperman. Photo:Supplied

Value of Entrepreneurship

Both winners are passionately advocating the critical need for entrepreneurship education and training in the South African context.
“In the light of South Africa’s high unemployment rate (over 30%), plus the fact that we have the highest youth unemployment rate in the world (58.2%), there is a big demand for meaningful engagement of young people in productive activities – hence the need for entrepreneurship,” says Benedict.
“As entrepreneurship lecturers, our focus is not just on graduating future employees for the workforce, but to create and develop future employers who can contribute to the economic development of the country,” emphasises Opperman.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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