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20 November 2020 | Story Charlene Stanley

Two lecturers in Business Management from the Faculty of Economic and Management Sciences walked away with the 2019/2020 UFS Excellence in Teaching and Learning Awards in the category Innovation in Student Engagement and Learning.

Dr Ekaete Benedict and Mrs Risna Opperman are also both real-life entrepreneurs who own businesses in and around Bloemfontein, using their practical experience from the business world to supplement the theoretical knowledge they impart to their students.

Success recipe

Lecturing the flagship entrepreneurship module in the Department of Business Management, the two lecturers use the graduate attributes theory as a starting point, which states that students should learn and develop certain skills, abilities, knowledge, and attitudes during their studies at university.  

They then integrate and design their module outcomes, academic activities, and assessments to align with these attributes, ensuring that their students develop the skills that will help them to be better prepared for the work environment and self-employment.


Ekaete Benedict_web
Dr Ekaete Benedict. Photo:Supplied

To enhance learning and engagement, they employ blended learning techniques in the form of face-to-face classes supplemented with online activities via Blackboard. 

They also effectively implement experiential learning, inviting real-life entrepreneurs and officials from various small-business development agencies as guest lecturers to communicate and interact with students.
Some of the lessons these industry experts have shared with students are: 
How to protect your business ideas; How to access government funding; How to start your business; and How to market your business.

Aims of Excellence in Teaching and Learning Awards 

The Excellence in Teaching and Learning awards, hosted by the Centre for Teaching and Learning (CTL), recognise academics for their innovative learning and teaching practices within different disciplines, as well as the advancement of the scholarship of teaching at the institution.Among its aims are to share best practices, innovative ideas, and research findings in learning and teaching.

Risna Opperman web
Risna Opperman. Photo:Supplied

Value of Entrepreneurship

Both winners are passionately advocating the critical need for entrepreneurship education and training in the South African context.
“In the light of South Africa’s high unemployment rate (over 30%), plus the fact that we have the highest youth unemployment rate in the world (58.2%), there is a big demand for meaningful engagement of young people in productive activities – hence the need for entrepreneurship,” says Benedict.
“As entrepreneurship lecturers, our focus is not just on graduating future employees for the workforce, but to create and develop future employers who can contribute to the economic development of the country,” emphasises Opperman.

News Archive

Kovsies win Loerie award
2011-10-28

 
Tarran Jacobs, Elizabeth Forson and Mafohlela Mahlatsi's breast cancer awareness advertisement earned them a prestigious Loerie award.

The creativity of a group of students from our university was rewarded with a bronze Loerie Award after they won an internal competition.

 Tarran Jacobs, Elizabeth Forson and Mafohlela Mahlatsi, all third-year Marketing Communication students, won the award for an advertisement they designed for Cansa.
 
 Each year, the third-year Marketing Communication students of the Department of Communication Science have the opportunity to flex their creative muscles in the Copy-writing class. The challenge is to design two advertisements for any charity organisation by applying the knowledge they gained from the subject in a practical way. The top three groups are then entered for the Loerie and Pendoring awards – two of the most prestigious awards in the South African advertising industry.
 
The top three groups designed advertisements for Cansa, the South African Blood Service and Crime Line.
 
“They deserve this compliment and it is a good indication of the relevance of our copy-writing course,” says Prof. Angelique van Niekerk, associate professor in the Department of Afrikaans, Dutch, German and French.

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