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20 November 2020 | Story Charlene Stanley

Two lecturers in Business Management from the Faculty of Economic and Management Sciences walked away with the 2019/2020 UFS Excellence in Teaching and Learning Awards in the category Innovation in Student Engagement and Learning.

Dr Ekaete Benedict and Mrs Risna Opperman are also both real-life entrepreneurs who own businesses in and around Bloemfontein, using their practical experience from the business world to supplement the theoretical knowledge they impart to their students.

Success recipe

Lecturing the flagship entrepreneurship module in the Department of Business Management, the two lecturers use the graduate attributes theory as a starting point, which states that students should learn and develop certain skills, abilities, knowledge, and attitudes during their studies at university.  

They then integrate and design their module outcomes, academic activities, and assessments to align with these attributes, ensuring that their students develop the skills that will help them to be better prepared for the work environment and self-employment.


Ekaete Benedict_web
Dr Ekaete Benedict. Photo:Supplied

To enhance learning and engagement, they employ blended learning techniques in the form of face-to-face classes supplemented with online activities via Blackboard. 

They also effectively implement experiential learning, inviting real-life entrepreneurs and officials from various small-business development agencies as guest lecturers to communicate and interact with students.
Some of the lessons these industry experts have shared with students are: 
How to protect your business ideas; How to access government funding; How to start your business; and How to market your business.

Aims of Excellence in Teaching and Learning Awards 

The Excellence in Teaching and Learning awards, hosted by the Centre for Teaching and Learning (CTL), recognise academics for their innovative learning and teaching practices within different disciplines, as well as the advancement of the scholarship of teaching at the institution.Among its aims are to share best practices, innovative ideas, and research findings in learning and teaching.

Risna Opperman web
Risna Opperman. Photo:Supplied

Value of Entrepreneurship

Both winners are passionately advocating the critical need for entrepreneurship education and training in the South African context.
“In the light of South Africa’s high unemployment rate (over 30%), plus the fact that we have the highest youth unemployment rate in the world (58.2%), there is a big demand for meaningful engagement of young people in productive activities – hence the need for entrepreneurship,” says Benedict.
“As entrepreneurship lecturers, our focus is not just on graduating future employees for the workforce, but to create and develop future employers who can contribute to the economic development of the country,” emphasises Opperman.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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