Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
21 September 2020

MESSAGE FROM THE RECTOR AND VICE-CHANCELLOR: UPDATE ON DEVELOPMENTS AT THE UFS

I hope you are well, healthy, and safe. I have experienced an overwhelming sense of commitment from staff and students across the university to make a success of the 2020 academic year. Thank you for working together towards this common goal.

Currently, we have a significant number of students back on the campuses in line with the university’s reintegration plan, and others are continuing with online learning. On 16 September 2020, President Cyril Ramaphosa announced that the country will move to alert Level 1 as from midnight on Sunday 20 September 2020. During Level 1 of the national lockdown, we will continue to return staff and students in a structured and phased approach according to the university’s reintegration plan. However, we are still unable to return all our students to the campuses, as we have to adhere to physical distancing and hygiene measures and also have to take into account the capacity of the lecture venues on the campuses, but most specifically the residences.

Please note that you will be informed by your faculty if you are required to return to campus during Level 1. If you have NOT been contacted, you will be supported through remote multimodal teaching, learning, and assessment until you are informed by your faculty that you can return to campus.

Data shows that most of you have adapted well to the blended learning modes – I find it admirable and inspiring. Rest assured that your lecturers are continuing to work hard to deliver a quality teaching and learning experience. Please use the #LearnOn material as a guide to plan for the second semester and engage with your lecturers on academic problems or consult with your faculty structures to find suitable solutions.

The university is aware that international students who have been residing outside of the country during Levels 5 and 4, may return to campus during Level 1; we will communicate with these students in due course.

I am confident that you are focused and committed to completing the second semester. We have prepared a safe environment for students who are returning to campus during Level 1. Sufficient hygiene measures are in place, as well as re-configurations to ensure physical distancing. The wearing of masks, physical distancing, and hand sanitising remain compulsory on all the campuses.

During Level 1, campus access will remain restricted – only those with campus access permits will be allowed to enter. Space in our residences remains limited due to physical distancing and residence students must comply with the protocols in their respective residences. See the Return to campus of students_Level 1 of national lockdown document for more information.

Although our country will be on Level 1 of the national lockdown, it is still extremely important that you remain vigilant and take ownership of your health and look out for the health of those around you. Ultimately, your health is your responsibility. Please do not let your guard down and adhere to the protocols and regulations – for your own safety, and for the safety of others.

It is also important to keep your mental health in check – make use of the #WellbeingWarriors campaign from our Department of Student Counselling and Development, which is aimed at encouraging health and well-being among students. Visit the COVID-19 website for comprehensive information and updates.

Although the infection rate in our country is decreasing, remember that the COVID-19 pandemic is still testing every aspect of society; we must not underestimate the impact that the pandemic still has on local and global communities. Take care of yourselves and those around you and comply with the national guidelines and regulations.

I wish you all the best with your studies.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept