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11 August 2021 | Story Dr Cindé Greyling | Photo Supplied
Art lover Prof Janine Allen-Spies

Prof Janine Allen-Spies is an artist, lecturer in Fine Arts, and image philosopher from the UFS Department of Fine Arts. She teaches painting, drawing, and conceptual art to pre-graduate students and supervises postgraduate students in Fine Arts and other creative practices. In 2020, she was awarded the Stals Prize for her valuable role as a visual artist, academic, mentor, lecturer, activist, and supporter of art. 

What is the best thing about your job?
Working with artists and students who are energetic and passionate and love talking about art. 

What is the best and worst decision you have ever made?
As a second-year Art student, I modelled a psychedelic-looking bikini at a vintage clothing fashion show. Still makes me cringe! The best decisions weren’t really mine – they were godly interventions, so I can't claim them.

What was/is the biggest challenge of your career?
The biggest challenge is to make art. Even in the best circumstances, artmaking is ecstasy and agony. My biggest challenge as a mom is that I have two teenagers at home – working with students doesn't mean you know anything about younger teenagers.

What does the word woman mean to you?
As one of six sisters, I learnt that ‘woman’ implies diversity. We are all entirely different. Luckily, I don't have any preconceived ideas; all people should strive to be full-bodied human beings.

Which woman inspires you, and why?
Hypatia of Alexandria, Emily Hobhouse, Frida Kahlo, Princess Diana, and Caster Semenya – all women who do not fit into any mould. I am also inspired by my friends and my sisters and a lot of other local women.

What advice would you give to the 15-year-old you?
Make more of an effort to not grow up! Enjoy the beach, because one day you will not live close by. Your body is your own to take responsibility for and to love. Be strict with boyfriends and learn how and when to end a relationship, because nobody teaches you that.

What is the one self-care thing that you do? 
At the moment, the selfcare thing is visiting Nick, the hairdresser of Bella Donna who can fix, colour, and cut my hair, because managing my hair myself is just impossible.

What makes you a woman of quality, impact, and care?
I try to be self-reflective. To forgive and to be accepting are very important; we all have our fault lines, and we should work with each other's shortcomings. 
 
I cannot live without … coffee and ‘my’ psychologist.
My secret weapon is … honesty, and if my honesty fails, it will be having a Plan B.
I always have … fashion clothing items, even if I must make or alter clothing myself. My grandmother was a seamstress and we learnt to love clothing design.
I will never … again take the Free State landscape for granted.
I hope … poverty in the country will be addressed aggressively and in a more directed manner – which 
includes active participation and engagement of all people in South Africa.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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