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15 February 2021 | Story Leonie Bolleurs | Photo istock
The Faculty of Natural and Agricultural Sciences has reorganised three of its departments, and as a result the Departments of Animal Science, Microbiology and Biochemistry, and Sustainable Food Systems and Development have been established.

In a continuous effort to inspire excellence and transform lives, the Faculty of Natural and Agricultural Sciences at the University of the Free State (UFS) has reorganised three of its departments. The entities that were affected include what was known as the Department of Consumer Science; the Department of Animal, Wildlife and Grassland Sciences; and the Division of Food Science.

The Department of Animal, Wildlife and Grassland Sciences has changed to Animal Science, while the Department of Consumer Science and the Centre for Sustainable Agriculture, Rural Development, and Extension (CENSARDE) merged to become the Department of Sustainable Food Systems and Development.

Sustainable food systems

Both the Department of Consumer Science and CENSARDE are major contributors to studies on food systems. According to Prof Johan van Niekerk, Head of the new Department of Sustainable Food Systems and Development, the two academic entities create a natural link that provides the potential for training, development, and research from a food systems perspective to benefit the local and national agri-business sector. 

Prof van Niekerk elaborates: “Food systems can be defined as the processes involved in providing food, fibre, and fuel products. These processes include growing, harvesting, processing, preparing, packaging, transporting, marketing, consumption, and waste management.”

“In terms of the academic structure at the UFS, the processing, preparing, and packaging of food resided within the Department of Consumer Sciences. The processes of growing, harvesting and food production, on the other hand, resided within the Centre for Sustainable Agriculture. The newly established Department of Sustainable Food Systems and Development holds the potential to combine the academic expertise of two separate entities into an interdisciplinary body that focuses on sustainable food systems from a holistic perspective.”

Relevant on a global scale

According to Prof Frikkie Neser, Head of the now Department of Animal Science, it is a worldwide phenomenon that Animal Science and all its related disciplines are classified under the name Animal Science.

As part of the changes in this discipline, Meat Science, Dairy Science, and Wool Science will again be presented within the department. Meat scientist, Prof Arno Hugo, and dairy scientist, Dr Koos Myburgh, and their support staff also joined the department. 

According to Prof Neser, the changes will also lead to the establishment of a Meat and Dairy Unit, an Animal Breeding Genomics and Bioinformatics Unit (ABGB), and a Dairy Processing Unit. The latter will be hosted on the Paradys Experimental Farm outside Bloemfontein.

Prof Neser says that changes to the department will simplify the curriculum without compromising the quality of the content or the professional registration of Animal Science students.

“Students will be exposed to the full value chain in meat, dairy, and wool, and research and product development can be conducted in our own fully equipped facilities,” says Prof Neser.

The changes will also lead to a better service to the industry. “Quality as well as chemical and microbial composition of meat will be tested for the whole meat industry. A similar service will also be provided for the dairy industry,” he says.

“A consulting service will also be available,” adds Prof Neser.

Furthermore, he says that the ABGB Unit will provide a statistical and analytical service to the university and the industry. “With the unit, it is possible to create a research facility that can coordinate and enhance all animal breeding research in the country, which will help South Africa to remain relevant on a global scale.”

As much as it will have a global footprint, the department will also add value on a local basis by presenting short courses in all disciplines for both commercial and emerging farmers, as well as the community as a whole.

“We will also continue to build on relationships with other universities, research and government institutions,” says Prof Neser.

Changes to Division of Food Science 

Another significant change that took place in the faculty was in the Division of Food Science. With the changes taking place in the Division of Food Science, the Department of Microbial, Biochemical and Food Biotechnology is now known as the Department of Microbiology and Biochemistry.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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