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12 February 2021 | Story Leonie Bolleurs | Photo Charl Devenish
Dr Alice Ncube says that since coming to South Africa and working with vulnerable communities in the disaster (risk) management field, she has gained extensive knowledge and perspectives on the real-life situations of humanity.

While working in human resources and industrial-relations management portfolios, Dr Alice Ncube saw a window of opportunity to get into research, focusing on the challenges that was threatening the human capital management sectors and the general operations of governments and the private sector. 

Today, Dr Ncube is teaching students and doing research in the Disaster Management Training and Education Centre (DiMTEC) at the University of the Free State (UFS), where she is a Senior Lecturer and Programme Director.

On 11 February – International Day of Women and Girls in Science – the UFS is celebrating Dr Ncube, who chose to be a scientist due to her desire to make a difference. 

Being a migrant facing several challenges in her host country motivated her to do her PhD on international migration, specifically on women from developing countries to other developing countries such as South Africa.

Her research also covers related topics, including social vulnerability and resilience, international forced migration, gender issues, climate change and adaptation, and sustainable livelihoods of disadvantaged communities.

Demystifying perceptions

“Many persons who do not reside in the country believe that South Africa is a land of opportunities – socially, politically, and economically – due to its position on the African continent. This all-round positive picture of the country painted to the outside world is the main reason for the huge inflow of migrants into the country,” believes Dr Ncube. 

She envisaged that her study would assist in demystifying the perception that migrants are those who come to a host country to take local jobs and put pressure on local resources.

“I felt that gender migration in this space is under-researched, particularly migration of women. Migration is not gender neutral, but gender biased, as evidenced by the 1960s and early 1970s, where terms such as ‘migrants and their families’ were coded to refer to male migrants and their wives and children. Although women were nearly invisible, there is evidence of them migrating as independent agencies and also taking along their families, including husbands,” she explains.

Exploring the coping and adaptation strategies that women employ in the host country, she found that although faced with many challenges, the migrant women cope and adapt well.

Her research as well as her work of more than 10 years with the vulnerable communities, including migrants, has established that the resilience of vulnerable communities is bigger than the intervention strategies that governments and other stakeholders envisage.

People are hungry for knowledge that will better their lives. – Dr Alice Ncube

Impacting lives

“Since coming to South Africa and working with vulnerable communities in the disaster (risk) management field, I have gained extensive knowledge and perspectives on the real-life situations of humanity, let alone in our continent and region,” she says.

She has worked with government departments at local, district, provincial, and national levels in an effort to change the conditions faced by poor, marginalised, and disadvantaged communities. Dr Ncube was also involved in community capacity-building activities through short courses and short learning programmes. 

She considers the training she has presented as one of the biggest achievements of her life. “People are hungry for knowledge that will better their lives.” 

“This has been so fulfilling to me as I have made an impact on the lives of the people,” says Dr Ncube.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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