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11 February 2021 | Story Leonie Bolleurs | Photo Ané van der Merwe
Dr Ismari van der Merwe was instrumental in establishing the new Department of Sustainable Food Systems and Development.

Dr Ismari van der Merwe believes that by forging strong relationships, women can affect virtually every aspect of their students' lives, teaching them vital life lessons that will help them succeed beyond term papers and standardised tests. 

She states that it is not always easy to change a student's life, so it takes a great teacher to do so. “You, as a teacher, have a very significant, lifelong impact on all your students. This impact involves not only the teaching of particular academic skills, but as importantly, the fostering of student self-esteem.”

“Reinforcing self-esteem in the classroom is associated with increased motivation and learning,” she says.

Dr Van der Merwe is Lecturer and Programme Director in the Department of Sustainable Food Systems and Development at the University of the Free State (UFS).

On 11 February – International Day of Women and Girls in Science – the UFS is celebrating her not only for the impact she has on her students, but also for being instrumental in establishing the new Department of Sustainable Food Systems and Development, putting the UFS on the international forefront.

A sustainable food system

“We want our students to be part of a sustainable food system that provides healthy food that meets food needs, while maintaining healthy ecosystems that can also provide food for generations to come, with minimal negative impact to the environment,” she says. 

“The right to food is a fundamental human right.”

Dr Van der Merwe believes that a healthy personal food system and how it is managed is now more critical than ever before. 

Her current work involves managing the five main food-related values of taste, health, cost, time, and social relationships, as well as other less prominent values of symbolism, ethics, variety, safety, waste, and quality within these personal food systems. She feels the prominence of these values varies among us as well as across our eating situations. “More research on this will be fascinating,” says Dr Van der Merwe. 

A male-dominated field

On the role of women in science, Dr Van der Merwe says it is often considered a male-dominated field. “According to United Nations data, less than 30% of scientific researchers worldwide are women,” she states.

Telling her story about becoming a scientist, she says that science chose her. “Many scientists have reported that their interest and curiosity in science or the natural world started in early childhood.”

We want our students to be part of a sustainable food system that provides healthy food that meets food needs, while maintaining healthy ecosystems that can also provide food for generations to come, with minimal negative impact to the environment. – Dr Ismari van der Merwe

 

“I started as a teacher and ended up working for the Agricultural Research Council, where I was responsible for a research programme on dry beans and started a small-scale research factory.”

“Later when we moved to Bloemfontein, I joined the UFS. Here I am privileged to be able to do research and teach. Science chose me as part of my life journey, and I never looked back.”

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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