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11 February 2021 | Story Leonie Bolleurs | Photo Ané van der Merwe
Dr Ismari van der Merwe was instrumental in establishing the new Department of Sustainable Food Systems and Development.

Dr Ismari van der Merwe believes that by forging strong relationships, women can affect virtually every aspect of their students' lives, teaching them vital life lessons that will help them succeed beyond term papers and standardised tests. 

She states that it is not always easy to change a student's life, so it takes a great teacher to do so. “You, as a teacher, have a very significant, lifelong impact on all your students. This impact involves not only the teaching of particular academic skills, but as importantly, the fostering of student self-esteem.”

“Reinforcing self-esteem in the classroom is associated with increased motivation and learning,” she says.

Dr Van der Merwe is Lecturer and Programme Director in the Department of Sustainable Food Systems and Development at the University of the Free State (UFS).

On 11 February – International Day of Women and Girls in Science – the UFS is celebrating her not only for the impact she has on her students, but also for being instrumental in establishing the new Department of Sustainable Food Systems and Development, putting the UFS on the international forefront.

A sustainable food system

“We want our students to be part of a sustainable food system that provides healthy food that meets food needs, while maintaining healthy ecosystems that can also provide food for generations to come, with minimal negative impact to the environment,” she says. 

“The right to food is a fundamental human right.”

Dr Van der Merwe believes that a healthy personal food system and how it is managed is now more critical than ever before. 

Her current work involves managing the five main food-related values of taste, health, cost, time, and social relationships, as well as other less prominent values of symbolism, ethics, variety, safety, waste, and quality within these personal food systems. She feels the prominence of these values varies among us as well as across our eating situations. “More research on this will be fascinating,” says Dr Van der Merwe. 

A male-dominated field

On the role of women in science, Dr Van der Merwe says it is often considered a male-dominated field. “According to United Nations data, less than 30% of scientific researchers worldwide are women,” she states.

Telling her story about becoming a scientist, she says that science chose her. “Many scientists have reported that their interest and curiosity in science or the natural world started in early childhood.”

We want our students to be part of a sustainable food system that provides healthy food that meets food needs, while maintaining healthy ecosystems that can also provide food for generations to come, with minimal negative impact to the environment. – Dr Ismari van der Merwe

 

“I started as a teacher and ended up working for the Agricultural Research Council, where I was responsible for a research programme on dry beans and started a small-scale research factory.”

“Later when we moved to Bloemfontein, I joined the UFS. Here I am privileged to be able to do research and teach. Science chose me as part of my life journey, and I never looked back.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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